#14 Is MTB Media biased when it is paid? – Simon Cittati

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Mountainbike media is weird. The new bike or product is launched; the review of it is on all the major news sites, and the ad is placed bold around it. This means the review is bought, right? The editors are biased, right? – But are they? There is an interaction between media, bike brands and component manufacturers, and yes, money is involved in different forms of advertisements. Banners, affiliate links, ambassadors, influencers and YouTubers.

In this podcast, I will try together with Gjulio and Simon from Bike connection agency to shed some light on the interaction of the media and the bike industry. How the media earns money to keep their outlets running and pay editors to do their work, how new forms of media arise, how we consume content, and how the landscape changes.

Head to www.testpilot.bike for more MTB-Nerd content.

Links

• Bike Connection Agency
• Youtube channel for plane nerds (An example of successful niche content.)
• Youtube channel for guitar nerds (How lo-fi can you go on content production?)
• Second Nature Podcast

If you enjoyed this podcast, make sure to subscribe to this channel. We will provide a different view and in-depth insights into the world of bikes and the industry. There is also a former episode with James Huang in which we cover how bike media developed in the last 25 years. If you are more of a tech nerd, you may listen to the episode of Christian Lengwenat about printing bikes and components with metal powder. These episodes are available in German.

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