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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Owls in the Door, and the Park
Manage episode 426371598 series 2905655
เนื้อหาจัดทำโดย dexteritybox เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก dexteritybox หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The SWFC Players are back in the building, and there's a few new addition amongst them.
FOLLOW THE TWITTER - https://twitter.com/talkingwed
Talking Wednesday | The Sheffield Wednesday Podcast ©
100 ตอน
Manage episode 426371598 series 2905655
เนื้อหาจัดทำโดย dexteritybox เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก dexteritybox หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The SWFC Players are back in the building, and there's a few new addition amongst them.
FOLLOW THE TWITTER - https://twitter.com/talkingwed
Talking Wednesday | The Sheffield Wednesday Podcast ©
100 ตอน
ทุกตอน
×SWFC have a habit of conceding late in the day recently... FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
It's a repeated theme that SWFC has some interesting officiating performances. Oh, and horrific injuries at horrific times. That and all the Wednesday news this week. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 Sheffield Wednesday's January Transfer Window 1:16:56
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We went live for the last hour of the window to discuss all the SWFC Transfer News! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 Back to the Football 1:13:23
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Enough about ownership, we've got football and other rambles to be getting on with! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 The Owner Strikes Again 1:37:40
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Let's discuss, in detail, that horrific Fans Forum held by Chansiri. Things aren't looking great for SWFC. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
It's the point in January where every SWFC collective shouts from the top of their lungs, SIGN SOME PLAYERS! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 New Year, Same Wednesday 1:08:35
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We've been gone for 3 weeks! Loads of SWFC news to catch up on and that's just ideal for our Episode 200. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
Merry Christmas! Let's talk a little about the recent SWFC happenings and then get into our Christmas quiz for our Christmas Special this year, focusing specifically on Sheffield Wednesday! 0:00-14:50 - The News 14:50-End - The Quiz FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©…
SWFC are full of rumours and speculation at the minute. However, this podcast was filmed before that madness, so let's sit in ignorance and bliss and not worry about our manager... FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
SWFC are experiencing a dip in performance levels, but not results! Let's talk all things Sheffield Wednesday. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
SWFC are proving to be very adaptable this season. A wonder strike from the captain and plenty of Sheffield Wednesday talk this week. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 2 Points Dropped 1:15:25
1:15:25
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Sheffield Wednesday are back, and they've dropped points! All this week's SWFC news! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
The first Steel City Derby for 5 years has come and gone. How do we feel? Let's talk about it in this weeks episode of Talking Wednesday! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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1 6-2 Death of It 1:06:02
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SWFC keep having completely different halves of football. And the backroom happenings aren't providing much comfort. Lot's to discuss in in the world of Sheffield Wednesday this week. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
We said SWFC needed at least 4 points from this week of games, they just about managed it! Let's talk everything Sheffield Wednesday this week. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Understanding Ugbo 1:06:50
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SWFC have returned from the international break with a defeat, a big week of matches ahead. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
It's the international break, but there's still SWFC related content available! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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SWFC appear to be putting a spell of bad luck behind them. Can it continue beyond the international break? FOLLOW THE TWITTER - / talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
Some very odd decisions have been going against SWFC lately... FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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A very unexpected win for Sheffield Wednesday, is this the start of a run? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Old Owl Returning 1:14:01
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SWFC looked much better in their recent outing, but ended up doing a Sheffield Wednesday for good measure. Plenty to discuss this week, along with a new kit and EAFC25 Ratings! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
SWFC have had some unfortunate results since their opening day victory. Is it going to get worse before it gets better? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 A Snoozey Deadline 1:27:58
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Sheffield Wednesday had a pretty poor deadline day, time to worry? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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So, SWFC have had a couple of unfortunate score-lines, part of the fanbase seems to be in meltdown. Is it an overreaction? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Back Down to Earth 1:42:23
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A 4-0 loss follows a 4-0 victory for SWFC. It's a rollercoaster ride to say the least supporting Sheffield Wednesday. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Starting with a Bang 1:07:44
1:07:44
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SWFC start the season with a 4-0 of Wayne Rooney's Plymouth. A flash in the pan or a perfect foundation for a successful season? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Testimonials and Transfer Talk 1:06:25
1:06:25
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The season kicks off in a week for SWFC! Are we prepared for the season ahead? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Learning From The Past 1:10:17
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SWFC hare learning from their mistakes previously when overspending on players, the team is shaping up ahead of the new season. FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 Pre-Season Blues 1:04:26
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SWFC have had an interesting start to pre-season, but is it all about setting the foundations for success? FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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Talking Wednesday | The Sheffield Wednesday Podcast
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1 The Work Begins 1:27:22
1:27:22
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SWFC are into pre-season, with new faces and a new way of doing things! FOLLOW THE TWITTER - https://twitter.com/talkingwed Talking Wednesday | The Sheffield Wednesday Podcast ©
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