TikTok & BBC: Bridging The Gap Between Creators & Broadcast

SXSW

The BBC and TikTok have combined forces to recruit new digital content creators via the BBC Creator Lab initiative. The purpose of this collaboration is to develop content creators into TV and broadcast talent, bridging the gap between digital and traditional media. Join the BBC and TikTok as they discuss the importance of building new pathways for talent development within traditional media, the success of Creator Lab and how a younger generation of creators can help drive audience success in linear and online. Participants: Ed Lindeman; Stella Akinwumi; Fiona Campbell; Fred Bhat

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