Crush It as an Influencer, No Matter Your Generation

SXSW

Influencer marketing is on fire. This year, the influencer marketing economy is valued at $21.1 billion (McKinsey). Not surprisingly, there is no shortage of people who want to be influencers, but what does it take? Can you be older than a teenager to become one? In this session, you’ll hear from a top influencer management firm, two influencers of different generations, and a marketing executive who mentors women about pursuing their dreams, no matter their age. Participants: Alex Devine; Shana Davis; Audrey Boos; Jeanne Grey

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