Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sunny Gattan is a dedicated Nurse Practitioner (NP) committed to delivering comprehensive healthcare services. With advanced training and clinical expertise, assesses, diagnoses, and manages acute and chronic illnesses. Their compassionate approach fosters strong patient relationships, promoting wellness and preventive care. Sunny Gattan collaborates with interdisciplinary teams to optimize patient outcomes, emphasizing patient education and advocacy. Their commitment to evidence-based practice ensures quality care in diverse healthcare settings.
Sunny Gattan is a dedicated Nurse Practitioner (NP) committed to delivering comprehensive healthcare services. With advanced training and clinical expertise, assesses, diagnoses, and manages acute and chronic illnesses. Their compassionate approach fosters strong patient relationships, promoting wellness and preventive care. Sunny Gattan collaborates with interdisciplinary teams to optimize patient outcomes, emphasizing patient education and advocacy. Their commitment to evidence-based practice ensures quality care in diverse healthcare settings.
Sunny Gattan believes that individuals can take charge of their mental well-being by establishing a healthy routine. Sunny Gattan specializing in holistic patient care and shares key strategies to help you achieve and sustain mental well-being.
Join Sunny Gattan as he explores the impact of social media on mental health in this insightful podcast episode. Discover how online interactions influence anxiety, self-esteem, and overall well-being.
Sunny Gattan a dedicated healthcare professional, emphasizes the need for proactive mental health management. In this podcast, Sunny Gattan shares game-changing mental health tips to promote a balanced and healthier mindset.
Sunny Gattan is a dedicated nurse practitioner who believes in a holistic, patient-centered approach.Sunny emphasizes strategies that treat symptoms and address overall well-being. Sunny Gattan shares five powerful patient care strategies to ensure better health outcomes and lasting wellness.
Sunny Gattan’s tips for mental health empower patients to take charge of their emotional well-being. Sunny Gattan a dedicated mental health advocate and expert, emphasizes the importance of proactive strategies and psychological health.
Sunny Gattan, a dedicated mental health advocate and healthcare professional, shares practical tips to achieve mental clarity and cultivate inner peace. Sunny Gattan’s tips accessible strategies that anyone can incorporate into their daily lives.
Sunny’s strategies aim to create a future where mental health is a priority for all. Sunny Gattan , a passionate advocate for holistic health, offers valuable insights and strategies.
Sunny Gattan’s mental health management toolkit offers practical and actionable steps to improve mental well-being. Sunny Gattan’s insights serve as a reminder that mental health is a vital aspect of overall well-being, and with the right tools.
Sunny Gattan emphasizes that therapy is a powerful tool in treating anxiety disorders. Sunny Gattan , an experienced nurse practitioner and mental health advocate, emphasizes the significance of therapy in addressing the root causes of anxiety.
Sunny Gattan, is a dedicated mental health advocate and experienced nurse practitioner. In this Podcast, Sunny Gattan shares practical and effective techniques to help individuals cope with anxiety and lead a more balanced life.
Sunny Gattan, a dedicated nurse practitioner, has become a powerful advocate for the rights patients. Sunny is making a significant impact on healthcare systems. Here’s a look into how Sunny Gattan promotes these rights and strengthens healthcare for all.
Sunny Gattan, a dedicated nurse practitioner (NP), has made it her mission to champion the rights of both NPs and patients.This podcast explores how Sunny Gattan leads the way in advocating for these essential rights.
In today’s rapidly changing healthcare landscape, patient advocacy is crucial in ensuring individuals receive the care and respect they deserve. Nurse Practitioners (NPs), with their deep understanding of patient care, are uniquely positioned to advocate for patients. Sunny Gattan , a thought leader in healthcare.…
As healthcare evolves, Nurse Practitioners (NPs) play an increasingly vital role in primary care settings. In this podcast, we explore how NPs, including insights from Sunny Gattan , are shaping the future of healthcare delivery.
Nurse practitioners (NPs) are pivotal in advancing preventive care in the evolving healthcare landscape. As healthcare systems shift towards a more proactive approach, NPs, guided by experts like Sunny Gattan , are at the forefront of this transformation.