21: Target Audience Personas & Marketing with Bill Gelgota

Success by Design: Mastering the Business of Interior Design

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The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover their wants and needs? And how does a SWOT analysis come into the mix? We are answering all this and more in today's episode with my guest, Bill Gelgota. Stick around for the rapid fire “but, Bill” questions and to see if this week’s Colorful Question is yours!

In this episode, you will be able to:

1. Learn why having a target market matters when you're starting or running your business.
2. Discover how to use demographics, sociographics, psychographics, and geographics to help you discover your target audience.
3. Uncover how to know if you should continue with the same target audience or pivot in a new direction.

Full Show Notes Here!

👉 Mentioned Resources

The Studio
Coaching Strategy Session
Census Data
Esri
Futurist Predictions for Design & Business with Rebecca Ryan
S.W.O.T. Analysis Journal
Marketing: Target Client Persona Interactive Guide

📲Connect with Bill:
LinkedIn
This episode is brought to you by Nello Marelli - Nel Colore Color Trend Book

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

📲 Connect with Katie:
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