44 - 3 Ways To Collect More Email Addresses From Your Website

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.
He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.
I share a few examples of pop-ups that work:

• Springfield Lucky Horseshoes
• Greenville Triumph
• Richmond Kickers
• Spokane Velocity
• Charleston Dirtybirds

Splash pages:

• Super Novas
• Chicago Steel

Quizzes:

• Buzzfeed

Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.
Episodes I mentioned:
41 - Dr. J.J. Peterson shares how you can invite fans into a story
Takeaways

• Email marketing has a high ROI, with a 36 to 1 return on investment.
• Collecting email addresses from your website is crucial for effective email marketing.
• Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
• Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
• Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
• Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
• Email cookie verification is recommended for websites with 30,000 or more visitors.
• Collecting more email addresses can lead to increased ticket and merchandise sales.
• Interested listeners can request a demo of the email cookie verification software.

Sound Bites

• "Today, I'm going to show you and tell you how to collect more email addresses from your website."
• "Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return."
• "The first thing I'm going to talk about today is pop-ups."

Chapters

00:00 - Introduction: Importance of Collecting Email Addresses

05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection

10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses

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