18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes.
We dive into:
1. What is NIL & some of the rules related to it
2. What is the best way to connect with local athletes
3. How to craft a pitch that is a win-win for both parties
4. Why social media is the biggest driver for NIL deals with local athletes.
You can connect with Tariq on the following :
Website: https://sportscourt.info/
Instagram: https://www.instagram.com/_sportscourt/
Twitter: https://twitter.com/_sportscourt
TikTok: https://www.tiktok.com/@sports.court
They discuss the rules and regulations of NIL, the importance of personal branding, and the value of local NIL deals. They also cover the negotiation process for brands and athletes, the role of social media in NIL, and the difference between NIL deals and influencer marketing. The episode concludes with key takeaways and contact information for Tariq Ahmed.

Takeaways

• Understand the rules and regulations of NIL for college athletes
• Develop a strong personal brand to attract brands and negotiate better deals
• Local NIL deals can provide significant value for both brands and athletes
• Negotiate NIL deals based on the value provided by both parties
• Social media plays a crucial role in NIL deals and influencer marketing

Sound Bites

Chapters

00:00 - Introduction and Background

01:11 - Understanding NIL and its Rules

06:23 - Rules and Negotiations for Brands

09:01 - Benefits of Local NIL Deals

11:33 - Determining the Value of NIL Deals

14:03 - Negotiating NIL Deals

19:27 - Contracts and Agreements

21:34 - NIL Deals vs Influencer Marketing

22:33 - Key Takeaways

32:55 - Contact Information

You can connect with Tariq on the following :
Website: https://sportscourt.info/
Instagram: https://www.instagram.com/_sportscourt/
Twitter: https://twitter.com/_sportscourt
TikTok: https://www.tiktok.com/@sports.court

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