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เนื้อหาจัดทำโดย Lorraine Sanders เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lorraine Sanders หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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From Antique Lockets to The Today Show and Beyond with Luna & Stella Suzanne Ellis Wernevi

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Manage episode 304036609 series 1738057
เนื้อหาจัดทำโดย Lorraine Sanders เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lorraine Sanders หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Sometimes you fall in love with vintage, and sometimes you fall so hard you start a business. The latter is the case for this week’s guest, who launched a line of jewelry born out of her love for antique lockets and went on to grow the company into a mixed collection of modern fine jewelry pieces and unique antique jewelry from her network of sources.

In this week’s episode, we get the inside story of Suzanne’s journey from the corporate world (she’s an alum of J.Crew, RedEnvelope, Victoria’s Secret and Bally) to launching her collection and growing it for more than a decade. Along the way, she’s learned a lot — including how to get featured in major media from the Today Show to the New York Times.

Listen in for her advice on the business of building a business and so much more.

Featured in this episode:

Suzanne Wernevi

Linkedin: Suzanne Ellis Wernevi

Meet Suzanne Wernevi:

Suzanne Wernevi is the founder of Luna & Stella, a Providence-based jewelry business that blends their own contemporary heirlooms with one-of-a-kind antiques.

Luna & Stella was born out of the 2008 recession. At the time, she was leading merchandising for a venture-backed e-commerce company that went bankrupt. Employees lost their livelihoods and health insurance overnight. The next day, it was her job to call the vendors, many of them small business owners, to tell them their invoices would not be paid. She saw firsthand the human impact of what can happen when a company prioritizes rapid growth over financial sustainability. And she knew there had to be a better way.

Throughout her career in corporate fashion, she had worked with many product categories -- but jewelry resonated with her for its timeless quality and emotional significance.

In 2009, she launched Luna & Stella in New York with the idea of creating fine jewelry symbolic of one’s closet relationships – the treasured “moon and stars” in our lives. It gained early traction, but by 2011, she and her husband were looking for a more livable city. They saw the potential for a great quality of life in Providence -- a university town with great food, culture, diversity, affordable homes, and access to the outdoors. From a business perspective, she was drawn to Rhode Island’s history as the jewelry capital of the world and hoped to manufacture lockets based on ones that were made there over a century ago. But she found that modern tooling and techniques could not replicate the craftsmanship of Rhode Island’s past.

Instead, she discovered that people were drawn to the history and one-of-a-kind nature of the antique pieces themselves. At the same time, she was becoming increasingly concerned about the environmental impact of jewelry production -- and vintage jewelry, which does not further deplete natural resources, fit perfectly into a growing movement for sustainable fashion.

You can learn more about Suzanne and her company at www.lunaandstella.com.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Use our link to get 10% off your Ana Luisa jewelry purchase

Linkage — Connect with Luna & Stella

Facebook: @lunaandstella

Instagram: @lunaandstella

Website: www.lunaandstella.com

Get on our email list to get updates and the weekly media lead

Looking for a job in FEST? Get access to the new Spirit of 608 jobs page

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

  continue reading

135 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 304036609 series 1738057
เนื้อหาจัดทำโดย Lorraine Sanders เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lorraine Sanders หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Sometimes you fall in love with vintage, and sometimes you fall so hard you start a business. The latter is the case for this week’s guest, who launched a line of jewelry born out of her love for antique lockets and went on to grow the company into a mixed collection of modern fine jewelry pieces and unique antique jewelry from her network of sources.

In this week’s episode, we get the inside story of Suzanne’s journey from the corporate world (she’s an alum of J.Crew, RedEnvelope, Victoria’s Secret and Bally) to launching her collection and growing it for more than a decade. Along the way, she’s learned a lot — including how to get featured in major media from the Today Show to the New York Times.

Listen in for her advice on the business of building a business and so much more.

Featured in this episode:

Suzanne Wernevi

Linkedin: Suzanne Ellis Wernevi

Meet Suzanne Wernevi:

Suzanne Wernevi is the founder of Luna & Stella, a Providence-based jewelry business that blends their own contemporary heirlooms with one-of-a-kind antiques.

Luna & Stella was born out of the 2008 recession. At the time, she was leading merchandising for a venture-backed e-commerce company that went bankrupt. Employees lost their livelihoods and health insurance overnight. The next day, it was her job to call the vendors, many of them small business owners, to tell them their invoices would not be paid. She saw firsthand the human impact of what can happen when a company prioritizes rapid growth over financial sustainability. And she knew there had to be a better way.

Throughout her career in corporate fashion, she had worked with many product categories -- but jewelry resonated with her for its timeless quality and emotional significance.

In 2009, she launched Luna & Stella in New York with the idea of creating fine jewelry symbolic of one’s closet relationships – the treasured “moon and stars” in our lives. It gained early traction, but by 2011, she and her husband were looking for a more livable city. They saw the potential for a great quality of life in Providence -- a university town with great food, culture, diversity, affordable homes, and access to the outdoors. From a business perspective, she was drawn to Rhode Island’s history as the jewelry capital of the world and hoped to manufacture lockets based on ones that were made there over a century ago. But she found that modern tooling and techniques could not replicate the craftsmanship of Rhode Island’s past.

Instead, she discovered that people were drawn to the history and one-of-a-kind nature of the antique pieces themselves. At the same time, she was becoming increasingly concerned about the environmental impact of jewelry production -- and vintage jewelry, which does not further deplete natural resources, fit perfectly into a growing movement for sustainable fashion.

You can learn more about Suzanne and her company at www.lunaandstella.com.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Use our link to get 10% off your Ana Luisa jewelry purchase

Linkage — Connect with Luna & Stella

Facebook: @lunaandstella

Instagram: @lunaandstella

Website: www.lunaandstella.com

Get on our email list to get updates and the weekly media lead

Looking for a job in FEST? Get access to the new Spirit of 608 jobs page

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

  continue reading

135 ตอน

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In today’s episode of ‘Spirit of 608’ podcast host, Lorraine Sanders talks with guest Joie LaFrentz telling us what she has been up to and sharing the real deal behind how she has been building Jola.
 
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If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. There just isn’t. Yes, there are a ton of best practices and standard strategies, and they are great, but there are always questions that come up about people’s individual businesses. That’s, in fact, exactly why I created the PressDope DIY PR course program and set it up the way it is. The goal is to give entrepreneurs the training and materials they need to do their own media outreach, but also get an opportunity for individual feedback and guidance when they need it. On today’s episode, we’re diving into a question from one PressDope DIY PR Course program member, an ethical designer who is wondering how to use a new partnership as part of her marketing — but doing it in an authentic way that feels right for her and her brand. Listen in for my tips and advice on leveraging a non-profit partnership in your ethical fashion business’s marketing. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes . This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Be on the Podcast: Ask Spirit of 608 a Question One for One Program | One Tree Planted Spirit of 608 Specials: Try personal faves Madison Reed and NakedWines Find ethical and sustainable fashion jobs Spirit of 608 DIY PR Masterclass Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com . This post may contain affiliate links that will send a small commission to the Spirit of 608 for recommending products and services we love and use.…
 
Launching a magazine is not for the faint of heart. Sure, content is crucial for most businesses right now (especially those in the sustainable fashion arena). But consistently creating high-quality, thought-provoking, change-making content? It’s a hugely intensive endeavor, one that this week’s guest on the Spirit of 608 podcast knows well. During our conversation, ESJ magazine (a.k.a. Ethical Style Journal) founder Katie talks frankly about the complexities of building a media business in the sustainable and ethical fashion arena and how her approach has changed — and is poised to change again soon — and why. We talked about the media, the need for creatives to make money and questions that come up in sustainable fashion marketing and messaging today amid a backdrop of brands, influencers, thought leaders and activists who are all part of an increasingly important, but noisy landscape. But most of all, listen in for her story and advice for creating sustainable fashion conversations that matter while also building a brand that stays firmly rooted in authenticity and longevity. Meet Katie: Katie is the founder and editor-in-chief of ESJ Magazine. She has been working to make sure representation exists within the sustainable fashion space, and that real conversations that lead to accountability and action are happening in fashion. Over the past year and a half, her work with the magazine has expanded to create a bigger platform for Black women and femmes to show up and take up space in ethical and sustainable fashion. You can learn more about Katie and her company at www.ethicalstylejournal.com. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes . This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Use our link to get 10% off your Ana Luisa jewelry purchase Linkage — Connect with ESJ Magazine Facebook: @ethicalstylejournal Instagram: @ethicalstylejournal LinkedIn: Katie of ESJ Website: www.ethicalstylejournal.com Get on our email list to get updates and the weekly media lead Looking for a job in FEST? Get access to the new Spirit of 608 jobs page Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com .…
 
Sometimes you fall in love with vintage, and sometimes you fall so hard you start a business. The latter is the case for this week’s guest, who launched a line of jewelry born out of her love for antique lockets and went on to grow the company into a mixed collection of modern fine jewelry pieces and unique antique jewelry from her network of sources. In this week’s episode, we get the inside story of Suzanne’s journey from the corporate world (she’s an alum of J.Crew, RedEnvelope, Victoria’s Secret and Bally) to launching her collection and growing it for more than a decade. Along the way, she’s learned a lot — including how to get featured in major media from the Today Show to the New York Times. Listen in for her advice on the business of building a business and so much more. Featured in this episode: Suzanne Wernevi Linkedin: Suzanne Ellis Wernevi Meet Suzanne Wernevi: Suzanne Wernevi is the founder of Luna & Stella, a Providence-based jewelry business that blends their own contemporary heirlooms with one-of-a-kind antiques. Luna & Stella was born out of the 2008 recession. At the time, she was leading merchandising for a venture-backed e-commerce company that went bankrupt. Employees lost their livelihoods and health insurance overnight. The next day, it was her job to call the vendors, many of them small business owners, to tell them their invoices would not be paid. She saw firsthand the human impact of what can happen when a company prioritizes rapid growth over financial sustainability. And she knew there had to be a better way. Throughout her career in corporate fashion, she had worked with many product categories -- but jewelry resonated with her for its timeless quality and emotional significance. In 2009, she launched Luna & Stella in New York with the idea of creating fine jewelry symbolic of one’s closet relationships – the treasured “moon and stars” in our lives. It gained early traction, but by 2011, she and her husband were looking for a more livable city. They saw the potential for a great quality of life in Providence -- a university town with great food, culture, diversity, affordable homes, and access to the outdoors. From a business perspective, she was drawn to Rhode Island’s history as the jewelry capital of the world and hoped to manufacture lockets based on ones that were made there over a century ago. But she found that modern tooling and techniques could not replicate the craftsmanship of Rhode Island’s past. Instead, she discovered that people were drawn to the history and one-of-a-kind nature of the antique pieces themselves. At the same time, she was becoming increasingly concerned about the environmental impact of jewelry production -- and vintage jewelry, which does not further deplete natural resources, fit perfectly into a growing movement for sustainable fashion. You can learn more about Suzanne and her company at www.lunaandstella.com . <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes . This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Use our link to get 10% off your Ana Luisa jewelry purchase Linkage — Connect with Luna & Stella Facebook: @lunaandstella Instagram: @lunaandstella Website: www.lunaandstella.com Get on our email list to get updates and the weekly media lead Looking for a job in FEST? Get access to the new Spirit of 608 jobs page Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com .…
 
What happens when your product unexpectedly lands in the hands of a Hollywood costume pro who happens to be working on the sets of a film destined to become the next big thing. Ask this week’s guest on the Spirit of 608 podcast, whose fashion business career spans decades and six different companies — some of which she ran at the same time. A multi-hyphenate creative and serial entrepreneur, Sarah Shaw lets us in on her journey from her early days in Los Angeles as an almost accidental handbag designer who went on to see her products in featured in major news outlets, in A-list films and in celebrity coverage of all kinds. Today a business coach who works with brands to help them reach new audiences and grow, Shaw is both inspiring and full of advice for entrepreneurs out there today navigating the fashion and accessories landscape. Featured in this episode: Sarah Shaw Instagram: @sarahshawconsulting Linkedin: Sarah Shaw Meet Sarah Shaw: Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities. Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching fashion lines, getting products into stores and boutiques, getting products to A-List celebrities, and getting massive publicity in order to grow her companies quickly. Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on TV shows like Access Hollywood, Extra and the E! network. Her handbags were in the movies Legally Blonde, America’s Sweetheart and Ocean’s 11. And she’s been interviewed for Entrepreneur.com, Forbes.com, INC, and American Express’ OPEN Forum. You can learn more about Sarah and her company at www.sarahshawconsulting.com <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes . This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Use our link to get 10% off your Ana Luisa jewelry purchase Linkage — Connect with The Entreprenette Facebook: @SarahShawConsulting Twitter: @asksarahshaw Website: www.sarahshawconsulting.com Get on our email list to get updates and the weekly media lead Looking for a job in FEST? Get access to the new Spirit of 608 jobs page Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com .…
 
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