How to be authentic as f*ck in your marketing w/Sun Yi

Small Business PR

How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!

Here’s What We Cover In the Episode and More:

• Strategies for growing Instagram followers.
• Building personal branding on social media.
• Crafting relatable and simple content.
• Techniques for engaging audiences.
• Selling products through compelling stories.
• The “Inventor’s Journey” in marketing.
• Visual storytelling in digital marketing.
• Addressing consumer pain points in sales.
• Insights into consumer psychology and buying behavior.
• Tips for E-commerce and sales pages.
• Simplifying language for better engagement.
• Trends in online content creation and coaching.

Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you’re speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it’s not about sounding smart; it’s about making your audience feel seen and understood.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
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• Follow Sun Yi on Instagram: https://www.instagram.com/sun.yi/?hl=en
• Check out his website: https://sunyi.co/