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เนื้อหาจัดทำโดย Gloria Chou เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Gloria Chou หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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10 best ways to get your products featured in the media (part 1)

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เนื้อหาจัดทำโดย Gloria Chou เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Gloria Chou หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!
Here’s What We Cover In the Episode and More:

  • Boosting small businesses with gift guides, product lists, and best-of lists.
  • Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
  • Showcasing unique and innovative products to grab media attention
  • Trend of sustainability, wellness, and self-care in gift guides and product lists
  • Aligning products with social media trends, pop culture, and celebrity influences
  • Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!

In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

  continue reading

173 ตอน

Artwork

10 best ways to get your products featured in the media (part 1)

Small Business PR

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iconแบ่งปัน
 
Manage episode 421724971 series 2995816
เนื้อหาจัดทำโดย Gloria Chou เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Gloria Chou หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!
Here’s What We Cover In the Episode and More:

  • Boosting small businesses with gift guides, product lists, and best-of lists.
  • Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
  • Showcasing unique and innovative products to grab media attention
  • Trend of sustainability, wellness, and self-care in gift guides and product lists
  • Aligning products with social media trends, pop culture, and celebrity influences
  • Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!

In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

  continue reading

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From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an innovator and an industry leader. Media exposure can deter competitors by showcasing your expertise. Journalists value fresh perspectives and bold opinions over unanimous agreement. Confidence in your viewpoint is essential to being seen as a credible expert. You don’t need flawless logistics or operations to pitch your story. Public relations is an accessible way to grow your business without relying on ads or agencies. Sharing your story can unlock credibility, opportunities, and a stronger market presence. Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…
 
Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss! Here’s What We Cover In the Episode and More: Strategies for small businesses to succeed on Faire. Key insights from retail expert Moni Ainslie. Tactics to reach retailers without trade shows. Cost-effective approaches to Faire fees. Signs your business is ready for wholesale. Best practices for product listing optimization. Using PR and reviews to build credibility. Proven pricing strategies for wholesale success. Tips for nurturing retailer relationships. Expert advice for scaling in the wholesale market. Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they’re your key to scaling without the costly trade shows. The path to wholesale success isn’t magic—it’s strategic preparation. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Visit Moni Ainslie’s social media pages: Website: https://www.koopslieconsulting.com/ LinkedIn: linkedin.com/in/monikakupczakainslie…
 
Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Effective strategies for small businesses to pitch products to editors. Role and responsibilities of a shopping editor in selecting products for features. Significance of high-quality product presentation and website design. Tips for crafting a compelling and unique pitch. Timing considerations for pitching, especially for seasonal gift guides. Follow-up etiquette and best practices after initial pitches. The value of offering product samples to enhance coverage chances. Building genuine relationships with editors and journalists for better outreach. Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact! Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Visit Neha Tandon’s social media page: Instagram: https://www.instagram.com/ohheyitsneh/…
 
From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play! Here’s What We Cover In the Episode and More: PR is about effective brand communication beyond features. Introduction to the CPR Method (Credibility, Point of view, Relevance). Importance of specificity and relevance in pitches. Practical example of specificity using the “onion layer” metaphor. Crafting concise, engaging subject lines. Relevance as a way to capture attention quickly. Tips for targeting pitches with one strong angle. Encouragement to approach pitches as specific “puzzle pieces.” To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!” Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…
 
Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cover In the Episode and More: Trae Bodge’s background and expertise How to create effective gift guides Tips for pitching products to writers Importance of product samples and packaging Affiliate links and discount strategies Building relationships with lifestyle writers Optimizing PR efforts for holiday seasons Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about selling to everyone, it’s about being unforgettable to the right people. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=en Substack: https://traebodge.substack.com/p/welcome-to-my-substack-september Twitter: https://x.com/truetrae YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAw TikTok: https://www.tiktok.com/@tipswithtrae Visit her website: https://truetrae.com/…
 
Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility! Here’s What We Cover In the Episode and More: Reads actual poorly written podcast pitches received Common mistakes found in these pitches The importance of personal relevance and not delegating pitches to agencies Need for specificity and relevance in pitches How to focus pitches on the podcast’s audience, not just self-promotion Suggestions on how to improve podcast pitching strategies The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten! Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…
 
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