398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Side Hustle Pro

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

In this episode she shares:

• How she went from working for free and building her network to booking celebrity clients
• How fostering strong relationships in the industry gave her the upper hand
• How she pioneered bridal styling and created her own niche

Highlights Include:

• 00:00 Intro
• 5:08 Becoming a bridal stylist
• 11:22 The business of working with brides
• 18:58 Building relationships in the industry
• 26:07 Creating a niche in the market
• 33:20 Recovering from COVID impact
• 39:38 Scaling A Team
• 43:02 Booking clients from social media
• 47:17 Expanding Black bridal market’s reach
• 53:48 Advice for entrepreneurs

Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Selina’s Website: https://www.vaingloriousbrides.com/
• Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

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Guest Social Media Info

• Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

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