397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

Side Hustle Pro

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.

In this episode DeNeitra shares:

• How she made her first custom mailer during the pandemic and created a whole new division in her business
• How she structures her pricing to make sure she is fairly compensated
• How she’s expanding her business and team to incorporate both event production and creative mailer production

Highlights Include:

00:00 Intro

04:16 Event planning

09:22 Work-life balance

18:10 Percentage-based pricing

23:57 Pivoting to mailers

31:13 Adapting staffing structure

34:50 Tips for entrepreneurs

Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.

Links mentioned in this episode

• Website: https://savvycreativeagency.com/
• Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/
• Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency
• Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/
• Dubsado: https://www.dubsado.com/

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