Content is King

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

As the saying goes, “Content is king.” And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems with agile content strategies quickly became a trusted source of accurate, reliable information – transforming the greatest health threat of a generation into a community engagement and market differentiation opportunity. Now, as we emerge from the pandemic, what is your organization’s consumer engagement strategy? Are you poised to build upon the trust fostered over the past two years? In this session, learn how a community health system is leveraging digital content to drive engagement – and bottom-line results.