China Livestream Commerce 2.0: This Next Evolution Will Go Global

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop?
Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happening on Douyin, TikTok China's cousin, which has used its sophisticated algorithm to serve just-in-time content that intuitively knows what you might just want to buy.
1. Overview of Bryce's recent trip back to Shanghai
2. Who did Bryce interview for his live stream study? What were some of the key findings?
3. What channels do they use to engage live stream commerce?
4. Why are people gravitating towards Xiaonhongshu and Douyin?
5. The growth of mini-livestream influencers (and the decline of the big players)
6. How do mini-influencers disrupt the mass influencer model in China?
7. The importance and definition of authenticity in live streams have changed.
8. What do people buy on Douyin, and what's the role of brands in this space?
9. How do brands make money on Douyin/TikTok these days?
10. Will Livestream 2.0 Commerce impact the West?
11. What will happen when we have AI influencers? Will this impact China's live stream experience?
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ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/