Sustainable Success: Navigating Growth in Direct-to-Consumer Meat Sales with Vintage Beef

Meat Success

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Episode 17 | In this episode of the Meat Success Podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is back for Season 2! In this first episode, she chats with Deb Gress of Vintage Beef. Deb shares how she and her husband launched their farm-to-table beef business in 2017, starting with just 10 head of cattle and a few freezers. Today, they butcher about 75 head annually and run an on-farm store supported by a Choose Iowa Grant, offering beef, pork, lamb, honey, and local goods on consignment. Deb discusses the role of social media, word-of-mouth, and customer relationships in their growth, as well as adapting to pandemic challenges, shifting to online sales with Chop Local, and experimenting with events and collaborations. She emphasizes steady growth and learning from fellow farmers as keys to success in direct-to-consumer meat sales.

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