Optimizing Your Farm Market: Lessons from Pleasant View Beef

Meat Success

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Episode 18 | In this episode of the Meat Success podcast, Katie Olthoff from Chop Local interviews Kayla Lewis of Pleasant View Beef. The conversation explores the role of women in the family farm business, particularly focusing on marketing and store management. Kayla details the history of Pleasant View Beef, which transitioned from dairy to beef in 2023 due to economic challenges. The farm began selling beef direct to consumers in 2018, starting with small-scale cuts and gradually expanding to a dedicated retail store. The interview highlights the impact of COVID-19 on local food businesses, with Pleasant View Beef seeing increased demand leading to the establishment of a larger store in 2021. Key points discussed include the importance of location, customer education, and seasonal sales strategies. Kayla also shares insights on managing customer relations, product diversification, and continuous growth achieved through innovative marketing and community engagement.

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