Episode 1: The click is dead

Do we click?

Welcome to Do we click?, a monthly research podcast on the digital relationship between journalists and their audiences.

Technology enables innovation in journalism - providing the tools to journalists to serve their audiences better, to be able to cooperate with them, and audiences can find their news content more easily. At the same time, technology has a different, more challenging side; journalists use web metrics to make choices in their daily work, and algorithms influence news users in their selection process. This is worrying. But what exactly is this digital journalist - audience relationship? How do journalists perceive their audiences, and what audience image determines the way they work? And what do audiences expect of journalists and how do they see their own part in news production? This podcast explores all these questions.

In this first episode, Dr. Mijke Slot of Erasmus University Rotterdam explains why the click as a measuring tool is dead, but as a theme for a research project very much alive.

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