Artwork

เนื้อหาจัดทำโดย Jordan West เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jordan West หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !

Ep 599: Easy PR for DTC Brands - Step by Step with Gloria Chou, PR LLC

30:23
 
แบ่งปัน
 

Manage episode 450157710 series 3315765
เนื้อหาจัดทำโดย Jordan West เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jordan West หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Send us a text

The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets.

In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.

Listen and learn in this episode!

Key takeaways from this episode:

  • Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.
  • Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.
  • Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don’t require large budgets.
  • Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.
  • Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.
  • PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.
  • Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.
  • Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.
  • Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.

Today’s Guest:

Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam.

Recommended Tools/Apps:

Chatgpt: https://openai.com/index/chatgpt/

Claude.ai: https://claude.ai/login?returnTo=%2F%3F

Recommended Audiobooks/Playbooks:

10x is Easier than 2x: https://10xeasierbook.com/

Growth Plan: www.upgrowthcommerce.com/grow

Mi

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued

  continue reading

607 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 450157710 series 3315765
เนื้อหาจัดทำโดย Jordan West เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jordan West หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Send us a text

The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets.

In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.

Listen and learn in this episode!

Key takeaways from this episode:

  • Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.
  • Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.
  • Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don’t require large budgets.
  • Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.
  • Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.
  • PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.
  • Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.
  • Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.
  • Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.

Today’s Guest:

Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam.

Recommended Tools/Apps:

Chatgpt: https://openai.com/index/chatgpt/

Claude.ai: https://claude.ai/login?returnTo=%2F%3F

Recommended Audiobooks/Playbooks:

10x is Easier than 2x: https://10xeasierbook.com/

Growth Plan: www.upgrowthcommerce.com/grow

Mi

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued

  continue reading

607 ตอน

ทุกตอน

×
 
Loading …

ขอต้อนรับสู่ Player FM!

Player FM กำลังหาเว็บ

 

คู่มืออ้างอิงด่วน