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The Vision of Outside
Manage episode 449823480 series 3588974
Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).
Show Notes: Outside: https://www.outsideinc.com/Outside Online: https://www.outsideonline.com/home
Trailforks: https://www.trailforks.com/
Gaia GPS: https://www.gaiagps.com/
Map My Fitness: https://www.mapmyfitness.com/us/
Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y
Outside Festival: https://festival.outsideonline.com/
Groundswell Experiential Agency: https://groundswellxm.com/
Superfly: https://superf.ly/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
Manage episode 449823480 series 3588974
Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).
Show Notes: Outside: https://www.outsideinc.com/Outside Online: https://www.outsideonline.com/home
Trailforks: https://www.trailforks.com/
Gaia GPS: https://www.gaiagps.com/
Map My Fitness: https://www.mapmyfitness.com/us/
Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y
Outside Festival: https://festival.outsideonline.com/
Groundswell Experiential Agency: https://groundswellxm.com/
Superfly: https://superf.ly/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
ทุกตอน
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1 How The Outdoor Industry's Top Agent Is Redefining Partnerships 1:05:30
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1 The Strategy Behind The Best Brands Using Social Media 1:02:46
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1 The Growing Opportunity For Athletes And Brands 1:17:12
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1 How I Burned Down My Business 1:12:13
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1 Playing The YouTube Long Game With Jeff Pelletier 1:19:35
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1 Exploring Media Business Models With Simon Freeman 1:24:19
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1 What Business Are You Building? 1:03:41
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1 Why Skratch Is Not For Sale 1:06:51
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1 The Mindset We're Bringing Into 2025 1:05:03
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1 Comparing Notes With A Competitor 1:09:58
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1 Christian Peper Is Making Dialed Creators 1:07:05
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1 The Past, Present and Future of Corrine Malcolm 1:13:02
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1 Launching An Outdoor Brand 1:16:52
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1 Second Nature Outdoor Industry Awards 1:06:58
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1 Red Bull And The Power Of Field Marketing 1:08:29
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1 2025 Outdoor Industry Predictions 1:32:13
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1 The Business Of Athlete Sponsorships: Patrick Lemieux 1:14:01
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1 Speedland: What Happens Next? 1:00:28
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1 Behind The Most Viral Sports Videos 1:02:38
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1 The Value of B2B Partnerships In The Outdoor Industry 1:03:24
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1 Mel Strong: From Nike to Next Ventures 1:06:44
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1 Decoding The Difference: Outdoor + Cycling Audiences 1:01:05
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1 Sports On Substack: Insights + Best Practices 1:01:12
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1 Grab Bag & Galaxy Brainstorming 1:03:29
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1 Time To Get Serious: Simon Freeman 1:08:42
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1 The Vision of Outside 1:02:10
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1 Second Nature Turns 50 - Ask Us Anything 1:09:23
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1 How SENDY Is Closing The Loop On Outdoor Gear 1:02:27
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1 What It Takes To Produce Red Bull Rampage 1:00:40
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1 Brand vs Performance Marketing 1:01:54
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1 Going Rogue: The Adventure Tourism Economy 1:07:21
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1 The Emergence of Outdoor Sports Epicenters 1:01:26
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1 Demystifying The Future Of The Outdoor Industry 1:08:06
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1 The Infinite Game Of Outdoor Media 1:19:28
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1 Stepping Into Oiselle's CEO Role with Arielle Knutson 1:01:14
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1 Nike CEO Swap & The End of Gorpcore 1:08:36
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1 Brands and Athletes at UTMB 1:06:07
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1 How Red Bull Rampage Made A Huge Step Forward 1:08:39
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1 The State Of Outdoor Specialty Retail 1:13:45
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1 Content Collaboration Masterclass with Jess The Maker 1:04:56
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1 Ex-Nike Employee: The Industry Upheaval 1:01:38
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1 Getting Into (And Out Of) The Outdoor Industry 1:14:11
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1 Arc'Teryx Footwear Growth & Evolving Athlete Team Models 1:01:28
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1 How Oura's Product Design Goes Far Beyond Athletes 1:11:59
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1 Building A Content Strategy Playbook For Events 1:09:22
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1 Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports 1:02:04
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1 How Ian Gates Helps Outdoor Brands Protect Intellectual Property 1:03:26
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