When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…
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เนื้อหาจัดทำโดย Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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The Vision of Outside
Manage episode 449823480 series 3588974
เนื้อหาจัดทำโดย Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).
Show Notes: Outside: https://www.outsideinc.com/Outside Online: https://www.outsideonline.com/home
Trailforks: https://www.trailforks.com/
Gaia GPS: https://www.gaiagps.com/
Map My Fitness: https://www.mapmyfitness.com/us/
Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y
Outside Festival: https://festival.outsideonline.com/
Groundswell Experiential Agency: https://groundswellxm.com/
Superfly: https://superf.ly/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
แบ่งปันManage episode 449823480 series 3588974
เนื้อหาจัดทำโดย Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).
Show Notes: Outside: https://www.outsideinc.com/Outside Online: https://www.outsideonline.com/home
Trailforks: https://www.trailforks.com/
Gaia GPS: https://www.gaiagps.com/
Map My Fitness: https://www.mapmyfitness.com/us/
Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y
Outside Festival: https://festival.outsideonline.com/
Groundswell Experiential Agency: https://groundswellxm.com/
Superfly: https://superf.ly/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
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Second Nature
1 How The Outdoor Industry's Top Agent Is Redefining Partnerships 1:05:30
1:05:30 
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ลิสต์เล่นในภายหลัง 
ลิสต์ 
ถูกใจ 
ที่ถูกใจแล้ว1:05:30
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs. Show Notes: Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/ RXR Sports: https://www.rxrsports.com/ Jimmy Chin: https://www.instagram.com/jimmychin/ Meru (Film): https://www.merufilm.com/ Free Solo (Film): https://films.nationalgeographic.com/free-solo Kate Courtney: https://www.instagram.com/kateplusfate She Sends Racing: https://www.shesends.it/ RXR Speakers: https://www.rxrsports.com/live Voicing Change Media: https://www.voicingchange.media/ BPC: Brand, Product, Content Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast Farnum Street: https://fs.blog/newsletter/ Clear Thinking (Book): https://fs.blog/clear/ Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Strategy Behind The Best Brands Using Social Media 1:02:46
1:02:46 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:46
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วDarren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life. Show Notes: Darren Rayner: https://www.linkedin.com/in/darren-rayner-8b90384/ Magnafire: https://www.magnafiremedia.com/ Voleurz: https://www.newschoolers.com/news/read/A-Voleurz Content Pyramid Video: https://www.linkedin.com/posts/darren-rayner-8b90384_contentstrategy-digitalmarketing-audienceengagement-activity-7252355122704338944-wk6Z Mountain Gazette: https://www.magnafiremedia.com/work/MG202/ Arc'teryx Case Study: https://www.magnafiremedia.com/work/holiday2024/ Quebec - Finn Isles: https://www.magnafiremedia.com/work/finn-iles-purest-line/ BPC - Brand, Product, Content: Hettas: https://hettas.com/ Rafa Ortiz - Lobster Falls: https://www.youtube.com/watch?v=RlsGHo5Rjh8 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Growing Opportunity For Athletes And Brands 1:17:12
1:17:12 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:17:12
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วPatrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future. Show Notes: Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/ Cadence Media Strategy: https://www.cadencemediastrategy.com/ Zero Draft: https://zerodraft.substack.com/ Freeskier: https://freeskier.com/ Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25 Scott Galloway: https://profgmedia.com/ Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/ Free Solo Film: https://films.nationalgeographic.com/free-solo BPC - Brand, Product, Content: Invisible Rulers (Book): https://amzn.to/3X4e0w9 Everybody Lies (Book): https://amzn.to/41hhJc8 DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 How I Burned Down My Business 1:12:13
1:12:13 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:12:13
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMartina Brimmer founded Swift Industries 17 years ago in the basement of a punk house. Over those years, she held on to a rollercoaster of ups and downs as the business grew, adapted and survived to meet market demand. After the softening of the cycling industry post-pandemic, Martina had to make some big decisions for the survival of the business, and this incredibly transparent conversation is an honest recountain of the lessons learned and insights gained. Show Notes: Swift Industries: https://builtbyswift.com/ Swift Industries Instagram: https://www.instagram.com/swiftindustries/ Revelate Designs: https://www.revelatedesigns.com/ Goldman Sachs Small Business Program: https://www.goldmansachs.com/community-impact/10000-small-businesses/ Jason Goodman: https://www.instagram.com/swift_getlost_academy/ Get Lost Adventure Series: https://builtbyswift.com/blogs/the-swift-industries-blog/sign-up-for-swift-industries-get-lost-academy Swift Social Ride: https://builtbyswift.com/pages/swift-social-ride Stoked Spoke Adventure Series: https://gearhouse.eventcalendarapp.com/u/49431/358272 Swift Campout: https://builtbyswift.com/blogs/the-swift-industries-blog/the-campout-navigators-color-the-valley Founded Outdoors: https://foundedoutdoors.com/ BPC: Brand, Product, Content: Topo Designs: https://topodesigns.com/ DB Clay DIY Wallet: https://www.dbclay.com/dtwk/p/black Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Playing The YouTube Long Game With Jeff Pelletier 1:19:35
1:19:35 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:19:35
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJeff Pelletier is an established filmmaker, content creator and successful agency owner - among many other things. He sits down with Aaron to compare notes on the YouTube journey and provides insights and actionable advice for other aspiring content creators looking to build a community. Show Notes: Jeff Pelletier: https://www.youtube.com/@JeffPelletier Jeff's Website: https://jeffpelletier.com/ BaseTwo Media: https://videoforbusiness.ca/ Billy Yang: https://www.billyyang.com/ Crunchlabs: https://www.crunchlabs.com/ Beau Miles: https://www.youtube.com/beaumiles BPC - Brand, Product, Content: Jenny Tough: https://www.youtube.com/@JennyTough_ Jenny's Book - Solo: https://amzn.to/4jRbcfl DJI Osmo Pocket 3: https://amzn.to/4hQyMap DJI Lav Microphones: https://amzn.to/3EuXO0t Snickers Protein Bars: https://amzn.to/3EqkO0s Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode the exhausting rollercoaster of manufacturing, marketing and everything in between as the brand experienced growth. Find out how a Craiglist post became an inflection point for the brand - and where the brand is headed next! Show Notes: Wild Rye: https://wild-rye.com/ Cassie Abel: https://www.linkedin.com/in/cassie-abel-5853787/ Women-Led Wednesday: https://womenledwednesday.com/ How I Built This - Sara Blakely: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160 How I Built This - Whitney Wolfe: https://podcasts.apple.com/us/podcast/bumble-whitney-wolfe-2017/id1150510297?i=1000436036734 Tory Burch Foundation: https://www.toryburchfoundation.org/ Title Nine: https://www.titlenine.com/ BPC - Brand, Product, Content: Salomon QST Skis: https://www.salomon.com/en-us/shop/sports/alpine-skiing/skis/freeride.html Eliot Jackson - "Ode To LA": https://www.youtube.com/watch?v=LDthZQI7G4c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Exploring Media Business Models With Simon Freeman 1:24:19
1:24:19 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:24:19
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วFounder and publisher of Like The Wind magazine, Simon Freeman, joins the podcast to talk about media models and the different approaches that are available to explore for media operators. Show Notes: Like The Wind: https://www.likethewindmagazine.com/ Mario Fraioli: https://themorningshakeout.com/ Surfers Journal: https://www.surfersjournal.com/ Jonathan Levitt Podcast: https://www.youtube.com/watch?v=K4GWhpYsx48 The Rebooting: https://www.therebooting.com/ Wirecutter: https://www.nytimes.com/wirecutter/ Matt Trappe's Article: https://substack.com/home/post/p-155444935 Red Bull Content Pool: https://www.redbullcontentpool.com/ BPC - Brand, Product, Content: Sponsor Magnet (Book): https://amzn.to/4hFkxoT The Purple Runner (Book): https://amzn.to/3EoBBkI American Football: https://www.nfl.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 What Business Are You Building? 1:03:41
1:03:41 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:03:41
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วReflecting on the recent pod with the co-founders of Skratch, Dylan and Aaron take a closer look at their approach to running their own businesses. Leadership, profit versus impact, scaling versus staying small, funding and business models. Maybe most important - what time horizon are we using to make all these decisions - are we truly playing the infinite game? Show Notes: Freetrail: https://www.freetrail.com Super Rider: https://www.youtube.com/@SuperRiderTV Gary Keller "The One Thing" (Book): https://amzn.to/4hCpBdy RXR Sports: https://www.rxrsports.com/ Voicing Change: https://www.voicingchange.media/#home Job Of The Week: https://www.linkedin.com/jobs/view/director-of-partnerships-at-voicing-change-media-4128241311/ Rich Roll x Steve Magnus Podcast: https://www.richroll.com/podcast/steve-magness-887/ BPC - Brand, Product, Content: The Heart Speaks (Book): https://amzn.to/4jD33et Chipotle x Strava Challenge: https://citychallenge.chipotle.com/ The Battle For Burritos: https://runningmagazine.ca/the-scene/arizona-ultrarunners-battle-in-ridiculous-strava-challenge/ Jamil Coury Strava: https://www.strava.com/athletes/1055184 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Why Skratch Is Not For Sale 1:06:51
1:06:51 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:06:51
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วSkratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to stay true to that ethos is evident in this conversation with co-founders Allen Lim and Ian MacGregor. Show Notes: Skratch: https://skratchlabs.com 2024 Year In Review (Blog): https://www.skratchlabs.com/blogs/life-skills/2024-year-in-review Vern Harnish - Scaling Up: https://amzn.to/4jN5VWq McGuckin Hardware: https://www.mcguckin.com/ Zingerman's Guide: https://amzn.to/4azJrnv The Infinite Game: https://amzn.to/42B52dq Christina Chase - MIT Sports Lab: https://sportslab.mit.edu/ Peter Kim - Applied Exercise Science: https://www.colorado.edu/iphy/research Skratch in Paris: https://www.youtube.com/watch?v=nyPGaQHvF6c Skratch Cafe: https://www.skratchlabs.com/pages/cafe Chef Biju Thomas: https://www.instagram.com/bijuthechef/ BPC: Brand, Product, Content Ian - Integrating Ski Areas: https://coloradosun.com/2024/11/26/nederland-vying-to-buy-eldora/ Allen - Bosch E-Bikes: https://www.bosch-ebike.com/us/ebikes Aaron - Gawx x Digital Spaghetti: https://www.youtube.com/watch?v=fDAqyQIaUPY Dylan - Aaron Rogers "Enigma": https://www.netflix.com/title/81757010 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Mindset We're Bringing Into 2025 1:05:03
1:05:03 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:05:03
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วDylan and Aaron reconnect to share the different approaches they are taking toward success in the outdoor industry in 2025 - digging into goals, frameworks and vision (and then some). They also riff on the new team launched by Kate Courtney (She Sends Racing) and why it matters a lot more than just the typical factory sponsorship announcement. Show Notes: Kate Courtney: She Sends Racing: https://www.youtube.com/watch?v=8ptuCHv_adE Alex Honnold Foundation: https://www.honnoldfoundation.org/ She Sends Foundation: https://www.shesends.it/ Kilian's Foundation: https://www.kilianjornetfoundation.org/ Be Good Foundation: https://www.thebegoodfoundation.org/ Protect Our Winters: https://protectourwinters.org/ James Jackson - Mantle Mindset: https://www.instagram.com/mantlemindset/ Atomic Habits: https://protectourwinters.org/ Entrepreneur Operating System: https://www.eosworldwide.com/ Aaron's Cold Brew Setup: https://amzn.to/4jIo9bA Alpine Start: https://alpinestartfoods.com/ BPC - Brand, Product, Content: DB Clay: Begin Again: https://www.youtube.com/watch?v=BpMCoBUEQ2Q Freetrail: Begin Again: https://www.youtube.com/watch?v=LgUoVvMB2ns Never Second - C30: https://never2.com/products/c30-energy-gel-12ct-60ml Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Comparing Notes With A Competitor 1:09:58
1:09:58 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:09:58
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วAllison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing. Show Notes: Allison's website: https://www.allisonmary.com/ Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/ Allison's Substack: https://notaconversationalpace.substack.com/ Whoop: https://www.whoop.com/ Oura: https://ouraring.com/ Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble Sara Vaughn: https://www.youtube.com/@smevaughn Mali Noyes: https://www.youtube.com/@malinoyes BPC - Brand, Product, Content: Saucony x Minted: https://mintednewyork.com/products/speed4 Salomon x Kith: https://kith.com/collections/salomon Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Christian Peper Is Making Dialed Creators 1:07:05
1:07:05 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:07:05
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วIt's one thing to build a following around your own social media account, but an entirely different task to do it for a brand. Christian Peper has done both - and not only that, he's launching a bootcamp to help other creators follow in his footsteps. Last month, he shared Dialed Creator with the world, which we think is going to play a big role in reshaping the athlete approach to content creation. Show Notes: Christian Peper: https://www.instagram.com/christian.peper/ Dialed Creator: https://dialedcreator.com/ Westpaw Media: https://westpawmedia.com/ Motion App: https://www.usemotion.com/ Aaron's Dry Erase Calendar: https://amzn.to/4hjxXXm Owen Timm: https://www.instagram.com/sendy_lu_hoo/ Zoic: https://zoic.com/ Carter Metcalfe: https://www.instagram.com/carter_metcalfe_mtb/ BPC: Jesse Dickson: https://www.instagram.com/sacramentofoodforest/ Dangerbean_55: https://www.instagram.com/dangerbean_55/ Natural Selection Tour - Bike: https://www.naturalselectiontour.com/nst-bike/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Past, Present and Future of Corrine Malcolm 1:13:02
1:13:02 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:13:02
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วCorrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the next evolution of her career is about to unfold. 2025 predictions, athlete and brand insights, and plenty more. Show Notes: Corrine Malcolm: https://www.instagram.com/corrinemalcolm/ Paris Gore: https://parisgore.com/ Trail Society: https://podcasts.apple.com/us/podcast/trail-society/id1579961692 Parity Now: https://paritynow.co/ Emily Kraus: https://www.instagram.com/emilykrausmd/ Hannah Allground: https://www.instagram.com/shesallgood21/ The Fame Gap: https://sponsorship.org/new-research-reveals-the-fame-gap-challenge-facing-womens-sport/ Matter Of Brand: https://open.substack.com/pub/amatterofbrand/p/the-state-of-influencers-in-running Women Reviewing Shoes: https://www.youtube.com/@GetOutThereGear / https://www.youtube.com/@Runningshoesgurucom Corrine's Coaching: https://foothillsendurance.com/ BPC: Allie Olstrander: https://www.youtube.com/@allie_ostrander Zero Draft: https://zerodraft.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube channel, there are some visuals that you don't want to miss! Show Notes: Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Pit Viper Website: https://www.pitviper.com Pit Viper Instagram: https://www.instagram.com/pit_viper/ Chuck Mumford: https://www.instagram.com/buckmanford/?hl=en Chris Garcin: https://www.linkedin.com/in/garcin/ Kickstarter - Pit Viper: https://www.kickstarter.com/projects/pitviper/the-pit-viper-revolution Kirt Voreis: https://www.instagram.com/kirtvoreis_allride/ (Ian Gates) KRDG Law Firm: https://krdglaw.com/ Pit Viper Synthesizer: https://www.pitviper.com/collections/the-synthesizer Gronk x PV: https://www.pitviper.com/products/the-gronk-merika-2000?variant=40403320340574 Larry Enticer: https://www.instagram.com/larryenticer/ Dirty Soda Recipe: https://www.instagram.com/pit_viper/reel/DCxMplxStik/ BPC: ProLab One Flush Septic Tank: https://amzn.to/3WdCLFy Second Mountain (Book): https://amzn.to/4gQpLhr American Denim (Matt Sharkey's Book): https://amzn.to/429r7zj Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Launching An Outdoor Brand 1:16:52
1:16:52 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:16:52
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMatt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched. Courier socks are all about sensation, and we want you to experience the full range. That’s why we’re offering a special deal for the Second Nature crew: when you purchase one of our HiFi or LoFi socks, we’ll throw in a pair of the opposite sensation sock to try out—so you can explore both options. https://couriersocks.com/discount/SECONDNATURE Show Notes: Matt Sims: https://www.linkedin.com/in/matthew-sims-9b716450/ courier: https://couriersocks.com/ Matt Trappe Article: https://substack.com/home/post/p-154102103 SOS Hydration: https://soshydration.com/ Tom Mayo: https://www.linkedin.com/in/tom-mayo-184652a/ Madeline Sims: https://www.linkedin.com/in/madeline-sims-83385823/ BPC: NeuroGum: https://neurogum.com/ Tushy: https://hellotushy.com/ Smithey Ironworks: https://smithey.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Second Nature Outdoor Industry Awards 1:06:58
1:06:58 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:06:58
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วWe haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Red Bull And The Power Of Field Marketing 1:08:29
1:08:29 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:08:29
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJohn Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful. Show Notes: John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/ Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/ Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/ San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/ SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw BPC: Trail Karma (desktop version only): https://www.trailforks.com The War Of Art (book): https://amzn.to/3BVzvYq Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 2025 Outdoor Industry Predictions 1:32:13
1:32:13 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:32:13
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วWhat does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Mazzuca share the details about The Futurist Academy, the application process, and what the attendees can expect. Show Notes: Sablle Stahl: https://www.linkedin.com/in/sablle/ Vince Mazzuca: https://www.linkedin.com/in/vince-mazzuca-58b14a1a/ The Futurist Project: https://thefuturistproject.com/ APPLY For The Futurist Project: https://thefuturistproject.com/pages/apply Skip Yowell: https://www.outinunder.com/content/trailblazer-skip-yowell Great Basin National Park Foundation: https://www.greatbasinfoundation.org/ Runners for Public Lands: https://runnersforpubliclands.org/ Nakoa Adventures: https://nakoaadventure.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Business Of Athlete Sponsorships: Patrick Lemieux 1:14:01
1:14:01 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:14:01
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วAny elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athletes and partners for mega athletes like Lionel Sanders and Taylor Knibb, to name a few. Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/ Lemieux Group: https://www.lemieux.group/ Lionel Sanders: https://www.lionelsanders.com/ Taylor Knibb: https://www.instagram.com/taylorknibb/ Kat Matthews: https://www.katrinamatthewstri.com/ Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/ Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/ T100 Series: https://t100triathlon.com/ Michael Moritz: https://www.forbes.com/profile/michael-moritz/ Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu BPC: Athletic Brewing: https://athleticbrewing.com/ Pro Tri News (podcast): https://protrinews.buzzsprout.com/ Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava. Show Notes: Zip on LinkedIn: https://www.linkedin.com/in/zipporah-allen-6282721/ Strava: https://www.strava.com Strava Year In Sport: https://press.strava.com/articles/strava-releases-annual-year-in-sport-trend Larissa Rivers: https://www.linkedin.com/in/larissarivers/ Strava Partners: https://partners.strava.com/ VeloViewer: https://veloviewer.com/ LaCol Cycling: https://lecol.cc/pages/le-col-tour-strava-challenge Athlete Intelligence: https://support.strava.com/hc/en-us/articles/26786795557005-Athlete-Intelligence-on-Strava-Beta Taco Bell Marathon: https://www.sfgate.com/local/article/san-francisco-taco-bell-marathon-19652016.php Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Speedland: What Happens Next? 1:00:28
1:00:28 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:00:28
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วKevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show Notes: Speedland: https://www.runspeedland.com/ The Running Event: https://www.therunningevent.com/ Birkenstock Speedlands: https://www.instagram.com/p/C3seRioLqy3/ Everyone makes everything: https://www.hereandthere.club/post/everyone-makes-everything Under Armour x Speedland Collab (Infinite Mega): https://meta-endurance.com/under-armour-2025-line-up-preview/ TNF x Skims: https://skims.com/pages/the-north-face-x-skims Safe Notes: https://www.angellist.com/learn/safe-note Freetrail: https://freetrail.com/ Topher Gaylord: https://www.linkedin.com/in/tophergaylord/ RX:FPY: https://run.outsideonline.com/gear/a-sneak-peek-at-the-hottest-running-shoes-coming-out-in-2025/ Don Reichelt: https://www.runspeedland.com/blogs/athletes/meet-don-reichelt-speedland-athlete Gear Junkie Best In Show: https://gearjunkie.com/footwear/running-footwear/best-in-show-running-event-2024 Freetrail x Speedland Pod (2022): https://podcasts.apple.com/us/podcast/speedland-my-new-footwear-sponsor/id1492327668?i=1000547669554 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Behind The Most Viral Sports Videos 1:02:38
1:02:38 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:38
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วStu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views) and plenty more. Show Notes: Stu Thomson: https://www.linkedin.com/in/stuthomson/ Cut Media: https://cutmedia.com/ Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o Dave Sowerby: https://www.instagram.com/davesowerby/ Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ Drive to Survive: https://www.netflix.com/title/80204890 Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts Screen Scotland: https://www.screen.scot/ The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA BPC: Grand Slam Track: https://cutmedia.com/work/grand-slam-track Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Value of B2B Partnerships In The Outdoor Industry 1:03:24
1:03:24 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:03:24
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMichael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/ KOA: https://koa.com/ Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/ Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/ Hest: https://hest.com/ Sensible Weather: https://www.sensibleweather.com/ USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/ Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en BPC: Brand - Hest: https://hest.com/ Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV Prenuvo Scan: http://www.prenuvo.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Mel Strong: From Nike to Next Ventures 1:06:44
1:06:44 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:06:44
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วFrom Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it. Mel Strong: https://www.linkedin.com/in/melanie-strong/ Nike SB: https://www.nike.com/skateboarding Sandy Bodecker: https://www.sneakerfreaker.com/news/r-i-p-the-godfather-of-nike-sb-sandy-bodecker/ Breaking 2 Project: https://www.nike.com/gb/running/breaking2 Joan Benoit Samuelson: https://www.instagram.com/joanbenoitsamuelson/ Next Ventures: https://www.nextventures.com/ Oura x Dexcom News: https://techcrunch.com/2024/11/19/oura-valued-at-5b-following-deal-with-medical-device-firm-dexcom/ Oura Ring: https://ouraring.com/ Swimming With Allocators: https://swimmingwithallocators.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Decoding The Difference: Outdoor + Cycling Audiences 1:01:05
1:01:05 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:05
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วDoug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https://www.stephenholmberg.com/ The Running Event: https://www.therunningevent.com/ Satisfy Running: https://satisfyrunning.com/ Bandit: https://banditrunning.com/ Puma Running: https://us.puma.com/us/en/sport/running/shoes Mizuno: https://mizunousa.com/running/ Diadora: https://www.diadora.com/en/us/sestriere/ Mischief Boots: https://store.mschf.com/ TYR: https://www.tyr.com/footwear Sketchers: https://www.skechers.com/go-run-collection/ Matt Trappe - Recap: https://amatterofbrand.substack.com/p/the-running-event-our-bedroom-gets Cameron Zink - Sensus Grips: https://www.thesensus.com/ BPC: Speedland RX:FPY: https://www.instagram.com/reel/DCzzXatTE0J/ Hard MTB League: https://www.hardmtbleague.com/ Overtime Elite: https://www.instagram.com/ote/ Salomon Gravel Shoe: https://www.salomon.com/en-us/shop/product/drx-defy-grvl-li6257.html Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bicycling.com/culture/a46030980/riders-of-the-year-star-kate-veronneau/ Zwift Academy: https://zwiftinsider.com/academy-winner/ Leah Thorvilson: https://www.instagram.com/leahthorvilson/ 2020 Virtual Tour de France: https://www.letour.fr/en/virtual-tour-de-france Off The Maap Series: https://www.zwift.com/offthemaap Zwift on YouTube: https://www.youtube.com/channel/UCeOCqLG5Wy65aiENWfuFzUQ Zwift Ride (Hardware): https://www.zwift.com/zwift-ride-smart-bike Alison Jackson: https://www.instagram.com/aliactionjackson/ NICA: https://nationalmtb.org/ Watch The Femmes: https://zwiftinsider.com/wtf-2024/ Togethxr: https://www.togethxr.com/ Here For The Women's Race: https://www.hereforthewomensrace.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Sports On Substack: Insights + Best Practices 1:01:12
1:01:12 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:12
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วWe use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/ BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/…
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Second Nature
1 Grab Bag & Galaxy Brainstorming 1:03:29
1:03:29 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:03:29
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วAnother classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week. Show Notes: Second Nature Slack: https://www.launchpass.com/second-nature Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE The SF Peninsula: https://www.thesanfranciscopeninsula.com/ Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18 Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/ BPC: Flavored KetoneIQ: http:// www.ketone.com/Freetrail30 Oversubscribed (Book): https://amzn.to/4hNcjfd Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Time To Get Serious: Simon Freeman 1:08:42
1:08:42 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:08:42
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วSimon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years. Simon has also created a special LtW Discovery Offer for listeners/viewers of Second Nature, which you can redeem here: http://bit.ly/ltw-SecondNature Show Notes: Like the Wind: https://www.likethewindmagazine.com/ Rouleur Magazine: https://www.rouleur.cc/ The Ride Journal: http://theridejournal.com/ Freestak: https://www.freestak.com/ TRE: https://www.therunningevent.com/ LtW Substack: https://likethewindmag.substack.com/ BPC: Simon: Freetrail ( http://www.freetrail.com ) and Super Rider ( http://superrider.tv ) Aaron: Rapha Films "On The Up" - https://www.youtube.com/watch?v=wTEP1kfAoGc Dylan: Vuori's latest fundraising round: https://insider.fitt.co/vuori-raises-825m-hits-5-5b-valuation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Vision of Outside 1:02:10
1:02:10 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:10
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วRobin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve). Show Notes: Outside: https://www.outsideinc.com/ Outside Online: https://www.outsideonline.com/home Trailforks: https://www.trailforks.com/ Gaia GPS: https://www.gaiagps.com/ Map My Fitness: https://www.mapmyfitness.com/us/ Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y Outside Festival: https://festival.outsideonline.com/ Groundswell Experiential Agency: https://groundswellxm.com/ Superfly: https://superf.ly/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Second Nature Turns 50 - Ask Us Anything 1:09:23
1:09:23 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:09:23
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วWe made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the podcast. We are grateful for your support! Show Notes: Compass and the Nail: https://amzn.to/3UK2nJv The Creative Act: https://amzn.to/3UK2nJv Radical Acceptance: https://amzn.to/4eh9r7f The Daily Stoic: https://amzn.to/3UIfOcK War Of Art: https://amzn.to/3UIfOcK The Infinite Game: https://amzn.to/3Z7hEa5 That Triathlon Life: www.thattriathlonlife.com Jamie O'Brien: https://jamieobrien.com/ Travis Rice: https://www.instagram.com/travisrice/?hl=en Gorge Waterfalls Race: https://www.daybreakracing.com/gorge-waterfalls Christian Dunn Design: https://www.instagram.com/christianmdunn/?hl=en TrailCon: https://trailconference.com/ Invest Like The Best: https://podcasts.apple.com/us/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Pat McAfee: https://www.youtube.com/channel/UCxcTeAKWJca6XyJ37_ZoKIQ Tetragrammaton: https://www.tetragrammaton.com/ My First Million: https://www.mfmpod.com/ Colin + Samir: https://www.colinandsamir.com/ Vans Warped Tour: https://www.vanswarpedtour.com/ The North Face: https://www.thenorthface.com/en-us Ian Gates (IP, Patent, Legal): https://krdglaw.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 How SENDY Is Closing The Loop On Outdoor Gear 1:02:27
1:02:27 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:27
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วIan deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back. Show Notes: SENDY: https://www.sendy.io Ian deQueiroz: https://www.linkedin.com/in/ian-dequeiroz/ Travis Rice: https://www.instagram.com/travisrice/ Cam Zink: https://www.instagram.com/camzink/ Kelly Slater's Wave Co: https://www.kswaveco.com/ Guayaki: https://guayaki.com/ Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/ KEH (Camera): https://www.keh.com/ Turo (Cars): https://turo.com/ LibTech Snowboards: https://www.lib-tech.com/ BPC: Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 What It Takes To Produce Red Bull Rampage 1:00:40
1:00:40 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:00:40
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วTwenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage. Show Notes: Red Bull Rampage: https://www.redbull.com/us-en/events/rampage Natural Selection Tour: https://www.naturalselectiontour.com/ Proving Grounds: https://www.instagram.com/provinggroundstour/ Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/ Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O BPC: Natural Selection: https://www.naturalselectiontour.com/ Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends…
Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal: https://www.nnormal.com/ Kilian Jornet: https://www.instagram.com/kilianjornet/ Lymbus: https://www.lymbus.com/en Camper: https://www.camper.com/ The Alpine Connections: https://blog.nnormal.com/alpine-connections-completed/ Elhousine Elazzaoui: https://www.youtube.com/watch?v=DKjG8AikN-8 Kboix Technology: https://www.nnormal.com/en_US/content/kboix Yvon Chouinard "Let My People Go Surfing" (book): https://amzn.to/3BV5Uyf Kilian Foundation: https://www.kilianjornetfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG. Show Notes: Allyson Felix - Always Alpha: https://variety.com/2024/biz/news/always-alpha-allyson-felix-womens-sports-management-dolphin-1236170273/ Allyson's Shoe Company: https://saysh.com/ The Fame Gap - Female Athletes (thank you Rachel Clayton for sharing!): https://www.unofficialpartner.com/post/the-fame-gap-how-athlete-fame-can-unlock-growth-in-women-s-sport New York Times - Red Bull Rampage: https://www.nytimes.com/2024/10/16/us/red-bull-rampage-women-mountain-biking.html Red Bull Rampage Women's highlight: https://www.youtube.com/watch?v=bXjIc0Ro_pM Red Bull Rampage Men's highlight: https://www.youtube.com/watch?v=aj3u6wb77ek Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends Nike revives ACG: https://sgbonline.com/nike-eyes-return-to-outdoor-business/ Brand, Product, Content: Vessi Waterproof Shoes: https://vessi.com/ Kailas Gear: https://kailasgear.com/ Big Day Concepts: https://www.instagram.com/big_day_concepts/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Brand vs Performance Marketing 1:01:54
1:01:54 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:54
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands. Show Notes: For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/ Zach Miller: https://www.instagram.com/zachmiller38/ Mario Fraioli: https://themorningshakeout.com/ ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0 BPC: Boulderthon: https://www.boulderthon.org/ KetoneIQ: http://www.ketone.com/freetrail30 (30% off) My First Million Podcast: https://www.mfmpod.com/ The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8 Leatherman: https://amzn.to/4dKgeWV Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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1 Going Rogue: The Adventure Tourism Economy 1:07:21
1:07:21 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:07:21
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMichael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show Notes: Halfmarathons.net: https://www.halfmarathons.net/ Rogue Expeditions: https://www.roguexpeditions.com/ Backroads Travel: https://www.backroads.com/ Davine: https://www.davinetravels.com/ Marathon Tours Agency: https://marathontours.com/en-us/ Run The Alps: https://runthealps.com/ CTS - Bucket List Travel: https://trainright.com/bucket-list/ Ingamba: https://ingamba.pro/ Duvine: https://www.duvine.com/ Trek Travel Program: https://trektravel.com/ RawDawg Run Club: https://thedailytexan.com/2024/06/24/rawdawg-run-club-inspires-young-people-to-find-community-in-active-way/ Why Luxury E-Commerce Is Shutting Down: https://mygemma.com/blogs/news/why-are-luxury-e-commerce-retailers-closing-down?srsltid=AfmBOopj3mVvQLWp6KlDiKbg_YTvtj2SvGeaWwNMAe1luR1AdWNv_0m The Pro's Closet: https://www.theproscloset.com/ PinkBike: https://www.pinkbike.com Sport & Story: https://www.sportandstory.com/ Kevin Espiritu from Epic Gardening: https://www.linkedin.com/posts/kevinespiritu_creator-economy-observations-as-we-get-close-activity-7246267868550443009-GKX0 Brand, Product, Content: PasNormal x Salomon collab: https://pasnormalstudios.com/us/collections/shop-salomon In The Weeds (Book): https://amzn.to/3NmXRMV 29029 Everesting Event: https://29029everesting.com/…
Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decontructs the effort in a way that helps us understand the breadth and depth of everything that they are pushing forward - truly an incredible feat. Links: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on LinkedIn: https://www.linkedin.com/in/erinsprague/ Patagonia "Don't Buy This Jacket": https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html Jeremy Jones (Founder of POW): https://www.instagram.com/jeremyjones/?hl=en Join Team POW: https://protectourwinters.org/join-team-pow/ The End of Nature (Book): https://amzn.to/47UmERU What If We Get It Right? (Book): https://amzn.to/4dywrOM A Fine Line (Book): https://amzn.to/4gVr0wb Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The Emergence of Outdoor Sports Epicenters 1:01:26
1:01:26 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:26
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วPeter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes. Links: Peter Abraham: https://abrhm.com/ Bentonville: https://www.youtube.com/watch?v=uWWzqZbZYLo Howler Bike Park (Aaron's new video): https://youtu.be/4T9tpokmqCI Bentonville Bike Fest: https://www.bentonvillebikefest.com/ Dre Tzortis's article about Red Bull vs On Brand Strategy: https://substack.com/home/post/p-149745960 Red Bull BC One: https://www.youtube.com/watch?v=6TtY-FN2htE Hoka: https://www.hoka.com/ BPC: UCI World Gravel Championships: https://gravelchampionshipsflanders.com/en/ Folklord: https://wearfolklord.com/ Jerry Lorenzo (Fear of God) - Complex: https://www.youtube.com/watch?v=mSCZLoVuVmM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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1 Demystifying The Future Of The Outdoor Industry 1:08:06
1:08:06 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:08:06
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วToday’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do that than to identify an industry that’s ahead of you and ask every possible question you can come up with? Today’s guest is Travis Wannlund, who just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull’s other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn. Links: Travis Wannlund: https://www.linkedin.com/in/wannlund/ Why Gaming Is Still About Red Bull: https://venturebeat.com/pc-gaming/why-esports-is-still-about-razer-and-red-bull-not-pepsi-and-arbys/ GrandPooBear x Wings For Life: https://www.redbull.com/us-en/grandpoobear-lab-tour-wings-for-life Ludwig x Red Bull: https://www.redbull.com/us-en/theredbulletin/ludwig-youtube-streamer-profile Among Us (Game): https://www.innersloth.com/games/among-us/ Ninja x Red Bull: https://www.redbull.com/se-en/ninja-joins-red-bull Gamer vs F1 Driver - Reaction Time: https://www.youtube.com/watch?v=QenofJ-ARYU BPC: Peloton Lanebreak: https://www.onepeloton.com/bike/lanebreak Audiosurf: https://en.wikipedia.org/wiki/Audiosurf ANYTIME Film: https://www.redbull.com/us-en/films/anytime Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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1 The Infinite Game Of Outdoor Media 1:19:28
1:19:28 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:19:28
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วDylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infinite Game", this podcast helps put a filter on decision making and how to move forward with business in the outdoor industry. Links: Simon Sinek - The Infinite Game: https://amzn.to/3N9JD23 Freetrail: http://www.freetrail.com Super Rider: http://www.youtube.com/@superridertv Aaron's Newsletter: https://superrider.substack.com/ Matt Trappe's Newsletter: https://amatterofbrand.substack.com/ NotebookLM (Podcast AI): https://notebooklm.google/ BPC: Kilian Bron - Dolomites: https://www.youtube.com/watch?v=0FSmJ9n4Gsc Shane Smith x Rick Rubin: https://open.spotify.com/episode/6pQV6JlLNaypDofeAeukDT?si=b4a70427b8924856 TNF Summit Series Offtrail: https://www.thenorthface.com/en-us/shop-all/footwear-new-arrivals-c829848/summit-series-offtrail-tr-shoes-pNF0A8A9W Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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1 Stepping Into Oiselle's CEO Role with Arielle Knutson 1:01:14
1:01:14 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:14
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วArielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry. Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle's brand going viral on TikTok Aaron's favorite cottage cheese pancake recipe NYT Bestselling Author and Oiselle athlete Lauren Fleshman Alexis Ohanian> BPC: Ironman Women's World Championships Coverage Lauren Fleshman's "Good For A Girl" Alexis Ohanian 20VC Podcast Episode Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Nike CEO Swap & The End of Gorpcore 1:08:36
1:08:36 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:08:36
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วNike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some interesting thoughts on how this incoming CEO news was received, and what Elliott Hill must do in the next year to get Nike back on track. Following our Nike discussion, Steve sticks around to riff with us on a new Galaxy Brain idea, then we dive into two articles he sourced - one about the end of Gorpcore and another about Lululemon's study around global wellness and the burnout that is coming along with it. As always, we end with a lively BPC segment, where we share our favorite things in Brand, Product and Content. Links: Elliott Hill on LinkedIn GQ: The End of Gorpcore? Lululemon's Global Wellness Report Your Friend in Reykjavik Health Goth Trend Quiet Luxury Veilance (Sub-brand of Arc'teryx)> The Row (Brand) Oura Ring BPC: New Yorker article - Grant Petersen Rivendell Bicycles Raide Research Running Belt Aaron's Cross-Country Roadtrip Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, it's a deep dive into an article titled "The End Of Big Surf" and the cautionary tale that could apply to outdoor sports in the future. The episodes wraps up as always with Job of the Week and BPC, with plenty of brands, product and content to highlight this week. Links: James Smith "Why I Quit" Video: https://youtu.be/VPH47CfCmL0 Ed Lawrence: https://youtu.be/M8W2wGRADIM Sally McRae at Trailcon: https://open.spotify.com/episode/32JLAX0Ds7UEE5Ckw04zsT?si=95e53ca3af7e4add Steve Holmberg Substack: https://steveholmberg.substack.com/ The End Of Big Surf: https://surfingworld.com.au/the-end-of-big-surf/ Bobby Hundreds - Brand Is Dead: https://substack.com/@bobbyhundreds/p-147787011 Job Of The Week - Canyon Sr. Brand Manager (US): https://www.linkedin.com/jobs/view/sr-manager-brand-and-marketing-at-canyon-bicycles-us-4023550253/ BPC: Barbarian Days: https://amzn.to/3TuyRqw DSTNC: https://www.dstnc.com/ TTL Naysh App: https://thattriathlonlife.com/blogs/journal/paula-prepares-to-race-uci-time-trials Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Brands and Athletes at UTMB 1:06:07
1:06:07 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:06:07
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วDylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on display and some of the new brands that appeared this year at the event. Links: Freetrail UTMB Trailgating: https://www.youtube.com/playlist?list=PLzJmxVu-7Gn8TNh-hsJG1DpPdh4TSq-ST Hoka at UTMB: https://www.hoka.com/en/us/hoka-utmb/ UTMB Champ - Vincent Bouillard Interview: https://www.youtube.com/watch?v=IHpms_dnQ0I Salomon S LAB Ultra Glide Shoes: https://www.salomon.com/en-us/ultraglide Norda 005 Shoes: https://footwearnews.com/shoes/sneaker-news/norda-005-trail-running-super-shoe-1203678149/ TNF Yves Klein Kit: https://www.thenorthface.com/en-us/collections/summit-series#trail-run Wise Trail Running: https://en.wisetrailrunning.com/ Matt Walsh/Trailmix UTMB Viewership Data: https://wearetrailmix.substack.com/p/utmb-is-growing-but-where-are-the Matter of Brand/Matt Trappe - UTMB Ambush Marketing: https://amatterofbrand.substack.com/p/blowing-the-speakers-at-utmb?r=3a0aix BPC: The North Face Campaign: https://www.youtube.com/watch?v=WKTwnQMb2vw Freefly Systems: https://freeflysystems.com/ Glue Guys Podcast: https://joincolossus.com/series/glue-guys/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 How Red Bull Rampage Made A Huge Step Forward 1:08:39
1:08:39 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:08:39
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วWe are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create the momentum to make this a reality. In this podcast, we dig into the backstory of how this came to be - and we have an unfiltered conversation about the struggles and successes that eventually unlocked such an important opportunity for the sport of mountain biking. Links: Red Bull Rampage: https://www.redbull.com/us-en/events/rampage Women's Roster: https://www.redbull.com/us-en/events/rampage/women-athlete-roster Red Bull Formation: https://www.youtube.com/watch?v=UvgbMsrgAC0 Katie's Trophy Truck Jump in Mexico: https://www.youtube.com/watch?v=UbHJO42lBCc Casey Brown: https://www.instagram.com/casey__brown__/ Rebecca Rusch - Blood Road: https://www.redbull.com/us-en/films/blood-road Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 The State Of Outdoor Specialty Retail 1:13:45
1:13:45 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:13:45
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMatt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Building on that conversation, we explore which "Challenger Brand" is most likely to unseat Nike at the top (and if it could even be possible). Next, we dive into an acquisition in the metabolic health space, followed by our closing segment where we highlight our favorite things in brand, product and content. Links: Build by Tony Fadell: https://amzn.to/4gpfzwM The Rise and Rise of David Geffen: https://amzn.to/3zhYUu6 The War of Art: https://amzn.to/3TtNIS5 Satisfy Brand: https://satisfyrunning.com/ Oura x Veri: https://ouraring.com/blog/welcoming-veri-and-furthering-our-metabolic-health-ambitions/ BPC: Wild Company book: https://amzn.to/4d5COJ6 HIBT with Banana Republic: https://podcasts.apple.com/mx/podcast/banana-republic-mel-and-patricia-ziegler/id1150510297?i=1000664839923 Red Bull x Prada bike video: https://www.instagram.com/reel/C_0kFJGIbZk/ Red Bull x Prada wakeskate base jump: https://www.instagram.com/redbull/reel/C0bpOHni9w1/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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1 Content Collaboration Masterclass with Jess The Maker 1:04:56
1:04:56 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:04:56
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for content creators and brands alike - everything from pitching partnerships to best practices for collaboration. Aaron was taking notes the entire episode - you might want to grab a pen and paper for this one, too. Show Notes: Jess The Maker on Instagram: https://www.instagram.com/jessthemaker Jess The Maker on YouTube: https://www.youtube.com/@jessthemaker Dirt Scouts: https://dirtscouts.co/ BPC: Olympic Mountain Biking and Tom Cruise: https://www.youtube.com/watch?v=9CahdsQFjwQ&t=202s Rebecca Rusch - Brain Storm Trailer: https://www.youtube.com/watch?v=kirqcZGSPq0 Brain Storm Podcast: https://podcasts.apple.com/ca/podcast/womens-performance/id1559405048 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second Nature Slack Channel (it's free), hit up this link here to get access . Links: The North Face's Innovative Offtrail Sneaker Features Kevlar Reinforcements, Speed-Lacing and a Hefty Tread Lululemon Pulls Breezethrough Leggings Line, Stock Price Targets Cut | SGB Media Online Foot Locker and JD Sports Are Taking Divergent Approaches to Growth. Which Is Working Better? How Footwear Is Driving Dick’s Sporting Goods’ Push into Lifestyle BPC: Steve: Americas Cup Aaron: DJI NEO Drone Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Jamie O'Brien is a legendary surfer, content creator, and now owner of multiple retail locations throughout Hawaii and California. The Jamie O'Brien Surf Experience builds on the momentum that Jamie has developed over the past decade of producing films and YouTube content. After experiencing one of Jamie's retail locations in Hawaii firsthard, Aaron recounts his experience to fellow athlete content creator Eric Lagerstrom to break down everything he learned. After a bit of backstory as to how Jamie got here, Aaron and Eric dive into how they might apply those same lessons to other sports. Links: Jamie O'Brien Surf Experience Jamie's YouTube Channel Jamie's Stay Psyched Clothing Line Jamie on Instagram Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Ex-Nike Employee: The Industry Upheaval 1:01:38
1:01:38 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:38
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วSteve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in outdoor industry news and prompting some galaxy brain discussions as well. Show Notes: Stephen Holmberg on Linked In StockX: Jordan and Nike down double-digits Kevin Plank can't let go of Under Armour Has running gear gone too far? The rise of run clubs Brand, Product, Content: Steve's BPC: Snoop Dogg x Solo Stove Aaron's BPC: The Personal Brand Foundry Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Getting Into (And Out Of) The Outdoor Industry 1:14:11
1:14:11 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:14:11
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMatt Sharkey joins the pod! Our good friend and mentor with a wealth of experience and insight from a career in and out of the Outdoor industry was in town for a special chat to lay the groundwork for what we hope will be many, many more appearances. As someone who has worked in skate, music, retail, softgoods, tech, CPG and ran his own agency, his perspective on building a career is one-of-a-kind. Sharkey is another great example of someone who has raised their hand on multiple occasions, and opportunities have come his way as a result. BPC Links: Matt: 100 Reasons Why - Adidas Terrex: https://www.youtube.com/watch?v=tBKsRpAns48 Aaron: Layers Of The Games: https://www.instagram.com/p/C-dLOFgvOxM/?utm_source=ig_web_copy_link Dylan: Build by Tony Faddell: https://amzn.to/3As7ZRj Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Listen on Spotify: https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=1898c92bfe594a4c Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 Arc'Teryx Footwear Growth & Evolving Athlete Team Models 1:01:28
1:01:28 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:28
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วThis we discuss the latest earning announcement from Amer Sports and specifically about the massive momentum for Arc’Teryx driven by growth in their footwear division. Next we talk about the Factory Racing team vs Privateer model in mountain biking and how the factory racing team format could be adopted by other sports – a great back and forth conversation with at least a few galaxy brain ideas. Of course we finish with BPC where we send you off with some great stuff we noticed this week. Links: Arc'Teryx footwear growth: https://footwearnews.com/business/business-news/amer-earnings-guidance-q2-led-arcteryx-1203678318/ Speedland's new shoes: https://www.runspeedland.com/ TTL Devo Squad: https://thattriathlonlife.com/pages/ttl-development-team Cut Media: https://cutmedia.com/ Christiano Ronaldo's YouTube: https://www.youtube.com/channel/UCtxD0x6AuNNqdXO9Wp5GHew Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Listen on Spotify: https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=1898c92bfe594a4c Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
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Second Nature
1 How Oura's Product Design Goes Far Beyond Athletes 1:11:59
1:11:59 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:11:59
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วIf you've ever used an app to track your movement, there's a solid chance that today's guest had a hand in developing it. Maris Jameson's approach to product design and her story of how she got here is just as inspiring as it is thought-provoking. While Maris's journey started in footwear design, she made some interesting pivots along the way to find her true calling. With experience at MapMyRun and Nike Fit Club, she now works as a product designer at Oura, where she impacts millions of users from professional athletes to those of us who are just taking their first steps toward a healthier lifestyle. Show notes: Oura Ring: Compassionate Product Launch: https://ouraring.com/blog/new-personalized-activity-features/?srsltid=AfmBOorU8LKUDCpxQp4XxFCtuC_KmdCArdIev7jNQW7r_aM39ikUtSaY Maris Jameson: https://ouraring.com/blog/building-movement-for-all-at-oura-meet-maris-j-our-activity-product-manager/ Under Armour Connected Tech: https://www.underarmour.com/en-us/t/connected-shoes-page.html Mary Cain NYT Article: https://www.nytimes.com/2019/11/07/opinion/nike-running-mary-cain.html Oura - All Hours: https://www.youtube.com/watch?v=_T7wU3sIXHw Aaron's BPC: SEEQ Protein Mix: bit.ly/3SKKMA6…
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Second Nature
1 Building A Content Strategy Playbook For Events 1:09:22
1:09:22 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:09:22
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วThis week we break down the Athlete and Brand panel from Trailcon, and how we'll continue to build on that conversation. Aaron and Dylan expand on their experience working together in the same context when Dylan was signed on Red Bull. We follow that up with a discussion about Freetrail's upcoming media plan for UTMB, and Aaron shares a new content strategy that Dylan and the team can employ at future events to broaden the reach of their content in mid- and short-form offerings. We move from there to a discussion about "Nostalgia Culture" and its impact on the outdoor industry before wrapping with our favorite examples from the world of Brand, Product and Content from the week. Links: Trailcon - Athlete and Brand Panel: https://open.spotify.com/episode/32JLAX0Ds7UEE5Ckw04zsT?si=2cbc8e3cd630460e Freetrail Trailgating Coverage: https://www.youtube.com/playlist?list=PLzJmxVu-7Gn91JXbD751L05DI0YUGPWiT Nostalgia Culture Post: https://www.linkedin.com/posts/dylan-bowman-06174380_were-stuck-in-a-nostalgia-loop-feel-free-activity-7229234429129318401-R2M9 Sierra Zinal - Golden Trail Series: https://www.youtube.com/watch?v=XPG3KNtrL3E NBC Closing Ceremony: https://youtu.be/9CahdsQFjwQ?si=cOw0BY0Y6XRbohxF&t=202 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Listen on Spotify: https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=1898c92bfe594a4c Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…
Jess Fiaschetti is the President of OutsidePR , a boutique public relations firm specializing in the outdoor and endurance sport markets. They represent brands like HOKA, Cotopaxi, Red Bull, Wild Rye, Oiselle, Sun Valley Resort, among many others. We talk about OutsidePR's expansion to the Australian and New Zealand market, building long-term relationships with clients, what makes the outdoor space unique for PR, how the changes in media are impacting PR generally, how to measure ROI for clients, and a lot more! Links: Wild Fang's Debbie Harry capsule -- Lutze's BPC Cotopaxi Founder Davis Smith on HIBT ( first , second ) -- Dylan's BPC Basecamp Outdoor Jobs FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER…
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Second Nature
1 Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports 1:02:04
1:02:04 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:04
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วSecond Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze . This week we talk about Strava jockeys, Courtney Dauwalter's signature shoe, the impact of the Olympic games on outdoor sports, and have a job of the week at the end. As usual we finish with Brand, Product, Content (BPC) where we leave listeners with a couple fun things to check out. Links: Strava Jockeys Courtney Dauwalter's signature shoe Yeti Map the Gaps FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER…
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Second Nature
1 How Ian Gates Helps Outdoor Brands Protect Intellectual Property 1:03:26
1:03:26 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:03:26
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วSecond Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze . This week we speak with Ian Gates from KRDG Law , an intellectual property law firm based in Portland, OR that works with many outdoor brands to navigate the trademark and patent process, protecting their IP in the marketplace. We talk about the importance of protecting IP, the difference between trademarks, patents, and copyrights, and provide some practical examples from Ian's client base. As usual we finish with Brand, Product, Content (BPC) where we leave listeners with a couple fun things to check out. Links: Ian's Email Address - ian@krdglaw.com KRDG Law Joyride Snowboards Avoli Volleyball Shoes Helinox Outdoor Chair Knix (Ian's BPC) FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER…
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