Red Bull And The Power Of Field Marketing

Second Nature

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful.

Show Notes:

John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/

Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish

Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/

Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/

San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/

SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw

BPC:

Trail Karma (desktop version only): https://www.trailforks.com

The War Of Art (book): https://amzn.to/3BVzvYq

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