How Eric Lagerstrom Created The TTL Brand

Second Nature

On this week’s episode, we speak with an athlete who developed a brand and content empire that is taking the multisport world by storm. It’s called That Triathlon Life and Eric Lagerstrom is the man behind the brand, the camera, and when you can’t find him there, he’s likely on a podium somewhere. Eric’s partner Paula Findlay is instrumental in the brand as well, not only on camera, but guiding the development and decision making progress as they collectively build one of the most sought after brands in the triathlon world. She’s absolutely crushing the T100 series at the moment, too, and in this discussion we talk about how the two of them balance training, race schedules, content calendars and brand building. That Triathlon Life is arguably one of the biggest brands in the triathlon industry, and it’s rooted in Eric and Paula’s focus on authenticity and building the things that he wants to see.

That Triathlon Life: http://www.thattriathlonlife.com

YouTube: https://www.youtube.com/@ThatTriathlonLife Podcast: https://open.spotify.com/show/1r0C4LWhFsfHI6bmy7HzsJ?si=909c12ec345e426f Eric Lagerstrom: https://www.instagram.com/eric_lagerstrom/ Brett Rheeder "Circles" - https://www.youtube.com/watch?v=l45EIjAAGYE LeBron James x Canyon - https://www.canyon.com/en-us/lebron-james/