How Brendan Madigan builds community through outdoor retail & events

Second Nature

Brendan Madigan wears a lot of hats in the outdoor industry. He's the owner of Alpenglow Sports, an outdoor specialty retailer in Tahoe City, CA, and the Race Director of Broken Arrow, one of the biggest trail races in North America. Brendan is also a partner of TrailCon, the trail running conference we've discussed on the podcast many times.

Topics:

• Brendan's background
• The beauty and challenge of retail businesses
• Building community
• The space for product disruption
• The importance of being a practitioner
• Brendan's events: Speaker Series and Broken Arrow
• TrailCon
• BPC!
• American Flannel
• American Giant
• Anthill Productions