Who What Wear with Hillary Kerr: Cult Gaia Founder Jasmin Larian Hekmat on the Under the Sun Fashion Show, Disengaging From Trends, and her Bratz Doll Roots

Second Life

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle brand was born. Hekmat's commitment to producing meaningful, artistic pieces has never wavered. Today, Who What Wear Editor in Chief Kat Collings sits down with the designer to talk about Cult Gaia’s Resort 2024 collection, which was recently shown at the brand’s first official fashion show in Los Angeles.

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