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SBfm24 – Why Doesn’t Your School Have a Retention Strategy with Mike Ziemski
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on February 23, 2022 21:54 (). Last successful fetch was on March 27, 2020 06:09 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 257140869 series 1533079
Welcome to Episode 24 where my guest today is Mike Ziemski. Mike is the Regional Vice-President of FACTS Management Company and also the Founder of SchoolAdvancement. He’s also the author of a newly updated book “Retention: A Systems Approach to Growing Enrollment”, which is the topic of our discussion today.
In this episode, here’s what we’ll cover:
- How Mike works with schools
- Why Mike felt a need to write the book “Retention: A Systems Approach to Growing Enrollment”
- How retention strategy fits into the puzzle of school success
- What is the “flipside” of retention?
- 3 quotes from Mike’s book and why he chose them
- The importance of seeing independent schools as a business
- FACTS acronym and its meaning (has nothing to do with Mike’s business name, by the way)
- F = Faith / Founder’s identity
- A = Activities
- C = Curriculum
- T = Technology
- S = Surroundings
- How independent schools missed an entire generational cohort and why this is important for school marketers to understand
- Why merger math is wrong
- Why independent schools don’t spend as much time and energy as they should on retention
- The mindset change that needs to happen for independent schools to be successful
- The distinction between managing the customer experience and marketing
- What a “driveway strategy” is
- Linear thinking and the problems inherent in that system
- The type of thinking that is most effective when it comes to retention
- What
- Discussion about retention strategies from Mike’s book
- Why you should stop using the word “discount” in your marketing and what word you should use instead
- The best summer retention strategy for schools
- Practical tactics to boost retention
- Example of results when a school follows this retention system
- Why everyone is responsible for school retention
Links and resources mentioned in this episode include:
Mike’s Background:
Mike Ziemski, M.Ed., holds a Bachelor of Arts degree from Duquesne University in Pittsburgh and a Master of Education degree from Seton Hill University in Greensburg, PA, and is currently a Regional Vice President for FACTS Management Company, serving PK-12 schools in Western and Central New York, Western and Central Pennsylvania and West Virginia. Prior to joining the FACTS team, he was the Director of Marketing and Development for the Office for Catholic Schools of the Diocese of Greensburg, where he developed an awareness of systems thinking, realizing that all business processes need to work together to help schools form a firm financial foundation.
Working with other development directors in the schools of the Diocese compelled him to create SchoolAdvancement. Applying systems thinking to “next” business practices for faith-based and private schools, he developed The ARMED (Asset Management, Retention, Marketing, Enrollment, and Development) Framework to prepare faith-based and private schools for the challenges they face at this point in history. School leaders must realize all five elements of Advancement must grow simultaneously, enabling them to provide the financial constructs necessary to be able to carry out the mission of the schools they lead, advancing toward the inspired vision they have for their school’s successful future.
Mike’s publications:
“Retention: A Systems Approach to Growing Enrollment
Marketing: A 12-Step Plan to Increase Inquiries to Your School
Shift: A Strategy “Geared” to Solidify School Finances
Quotes from the book:
“You can grow today – but only if you bring something unexpected and exciting to your customers.” Gary Hamel, author of Leading the Revolution
“In a private school, you don’t want to lose customers.” Jeanne Allen, President of the Center for Education Reform
“The most serious problem facing Christian schools is Retention.” Dr. Allen Pue, President of The Barnabas Group
Where to find Mike Ziemski:
Websites: FACTS Management Company and School Advancement
Books mentioned in this episode:
The Fifth Discipline: The Art & Practice of the Learning Organization by Peter Senge
Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
StrengthsFinder 2.0 by Tim Rath
Free Enrollment Estimator Tool
Enrollment Estimators (by grade level) – free tools you can use to estimate your enrollment from year to year
Help Me Spread the Word!
If you enjoyed this episode of the SchneiderB.FM podcast, please head over to iTunes, leave a rating, write a review and subscribe.
Episode Sponsor
Subscribe & Listen
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10 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on February 23, 2022 21:54 (). Last successful fetch was on March 27, 2020 06:09 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 257140869 series 1533079
Welcome to Episode 24 where my guest today is Mike Ziemski. Mike is the Regional Vice-President of FACTS Management Company and also the Founder of SchoolAdvancement. He’s also the author of a newly updated book “Retention: A Systems Approach to Growing Enrollment”, which is the topic of our discussion today.
In this episode, here’s what we’ll cover:
- How Mike works with schools
- Why Mike felt a need to write the book “Retention: A Systems Approach to Growing Enrollment”
- How retention strategy fits into the puzzle of school success
- What is the “flipside” of retention?
- 3 quotes from Mike’s book and why he chose them
- The importance of seeing independent schools as a business
- FACTS acronym and its meaning (has nothing to do with Mike’s business name, by the way)
- F = Faith / Founder’s identity
- A = Activities
- C = Curriculum
- T = Technology
- S = Surroundings
- How independent schools missed an entire generational cohort and why this is important for school marketers to understand
- Why merger math is wrong
- Why independent schools don’t spend as much time and energy as they should on retention
- The mindset change that needs to happen for independent schools to be successful
- The distinction between managing the customer experience and marketing
- What a “driveway strategy” is
- Linear thinking and the problems inherent in that system
- The type of thinking that is most effective when it comes to retention
- What
- Discussion about retention strategies from Mike’s book
- Why you should stop using the word “discount” in your marketing and what word you should use instead
- The best summer retention strategy for schools
- Practical tactics to boost retention
- Example of results when a school follows this retention system
- Why everyone is responsible for school retention
Links and resources mentioned in this episode include:
Mike’s Background:
Mike Ziemski, M.Ed., holds a Bachelor of Arts degree from Duquesne University in Pittsburgh and a Master of Education degree from Seton Hill University in Greensburg, PA, and is currently a Regional Vice President for FACTS Management Company, serving PK-12 schools in Western and Central New York, Western and Central Pennsylvania and West Virginia. Prior to joining the FACTS team, he was the Director of Marketing and Development for the Office for Catholic Schools of the Diocese of Greensburg, where he developed an awareness of systems thinking, realizing that all business processes need to work together to help schools form a firm financial foundation.
Working with other development directors in the schools of the Diocese compelled him to create SchoolAdvancement. Applying systems thinking to “next” business practices for faith-based and private schools, he developed The ARMED (Asset Management, Retention, Marketing, Enrollment, and Development) Framework to prepare faith-based and private schools for the challenges they face at this point in history. School leaders must realize all five elements of Advancement must grow simultaneously, enabling them to provide the financial constructs necessary to be able to carry out the mission of the schools they lead, advancing toward the inspired vision they have for their school’s successful future.
Mike’s publications:
“Retention: A Systems Approach to Growing Enrollment
Marketing: A 12-Step Plan to Increase Inquiries to Your School
Shift: A Strategy “Geared” to Solidify School Finances
Quotes from the book:
“You can grow today – but only if you bring something unexpected and exciting to your customers.” Gary Hamel, author of Leading the Revolution
“In a private school, you don’t want to lose customers.” Jeanne Allen, President of the Center for Education Reform
“The most serious problem facing Christian schools is Retention.” Dr. Allen Pue, President of The Barnabas Group
Where to find Mike Ziemski:
Websites: FACTS Management Company and School Advancement
Books mentioned in this episode:
The Fifth Discipline: The Art & Practice of the Learning Organization by Peter Senge
Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
StrengthsFinder 2.0 by Tim Rath
Free Enrollment Estimator Tool
Enrollment Estimators (by grade level) – free tools you can use to estimate your enrollment from year to year
Help Me Spread the Word!
If you enjoyed this episode of the SchneiderB.FM podcast, please head over to iTunes, leave a rating, write a review and subscribe.
Episode Sponsor
Subscribe & Listen
Want to get notified of new episodes directly on your phone? Subscribe to the podcast using your favorite app!
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