Episode 21: The Devil’s in the Data – SDFC on the Inside: Turning Numbers into Wins

San Diego FC: Behind the Flow

With Decision Day and the playoffs approaching, Behind the Flow takes a brief pause from the action on the field to explore how San Diego FC are using data to empower decisions — turning raw numbers into real-world results, with people at the heart of it all.

Adrian García-Márquez is joined by ESPN’s Katia Castorena and San Diego Sports 760’s Darren Smith to dig into the rise of analytics in football, the stats that actually tell a story, and why at SDFC the numbers never replace human judgment — they amplify it.

We hear from Head Scout Sean Howe, who fell in love with finding the right jigsaw pieces for the puzzle — explaining how, despite all the stress-testing, dossiers, and data models, it’s still the people and their mentality that matter most.

Then, Harry Jamieson, Head of Football Development, takes us inside the club’s data operation — from short, sharp “walkout” meetings to the live booth at Snapdragon Stadium, where every run, touch, and decision is tagged and sent to the bench in real time.

Finally, the team preview Decision Day at Portland Timbers — and why the result could shape San Diego’s playoff path and mindset heading into the postseason.

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