Sevan and Coop: "This Is How We Help Gyms Grow"

Run a Profitable Gym

What are the best gyms in the world doing?
Two-Brain Business’ annual "State of the Industry" report has the answers. It’s the most robust dataset on microgyms anywhere in the world, and it helps gyms grow by enabling their owners to make decisions based on science instead of guesswork.
You can be part of the 2024 report and get access to 16 special resources for gym owners by submitting your survey response before Sept. 4, 2024, via the link below.
In this special episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper joins Sevan Matossian and Matthew Souza on “The Sevan Podcast” to discuss the state of the fitness industry, including the state of the CrossFit community.
They talk about some of the issues facing CrossFit in recent years, touching on everything from the evolution of CrossFit HQ after Greg Glassman’s departure to the best way to help CrossFit affiliates.
Gym owners face lots of challenges in 2024, but they can avoid mistakes and grow their businesses faster by making decisions based on data. Two-Brain’s “State of the Industry” report will be published in late November, and gym owners who contribute their numbers will get the guide before anyone else.
To be part of this year’s data set and get access to a special Resource Hub for gym owners, fill out the survey here.
Links
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0:01 - The "State of the Industry" report
12:39 - CrossFit and its affiliates
29:39 - The CrossFit Games
53:35 - Getting help when opening a gym
59:17 - CrossFit and the fitness industry
1:06:20 - CrossFit ownership
1:13:57 - Fill out the survey!