Lessons in Boldness from Steve Red, President/Co-CCO of RTO+P.

Respect The Process

Steve Red, Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the bar for independent agencies everywhere. Whether you're a filmmaker, creative, or just a fan of great advertising, this episode offers a masterclass in the art of making your work matter. Thanks Steve!

JOIN ME AT MOINKFEST!MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We're celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it's great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds.

MoinkFest is my way of introducing this amazing food to a diverse group of Angelenos. I want you all to come out, try the free food, and tell me - is there really a difference in taste? Does the source of your meat matter to you?

FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

ONLINE COURSESMy online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is eaxclty 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.