Melanie Cochrane: Embracing Digital: The transformation journey of Amex & Equifax

Redefining Sales with Abbie White

This week on the Redefining Sales podcast, we were joined by Melanie Cochrane, Group Manager Director A/NZ, Equifax.

Leading a diverse business that plays a pivotal role in the A/NZ economy, Melanie is responsible for solutions spanning Consumer and Commercial Risk, Fraud Prevention, Identity, Verification and Ratings, across a range of industries including financial services, telco & utilities, automotive, property & construction, insurance, retail, professional services and government.

With over 25 years in Financial Services, Melanie has a diverse background in cultures and leading businesses in the US, Australia and Asia. Melanie is passionate about customer advocacy and has led large scale global digital transformation programs, new disruptive digital payments and third party partnerships. Throughout her career, she has driven diversity and inclusion initiatives, focusing on developing talent and an inclusive culture.

Originally from the UK, Melanie completed her Business Studies degree at Brighton University, and is a Graduate of the Australia Institute of Company Directors.

In this episode of the Redefining Sales podcast, we covered:

• How to navigate getting comfortable with being uncomfortable?
• How to lead teams and businesses through major transformation and change
• The digital transformation journey
• Customer Centricity
• The go-to strategies to turn up the volume on growth
• How to navigate the strategy / execution gap
• Why you should be focusing on your superpower

Check out Melanie:

► Website: https://www.equifax.com.au/business-enterprise

► LinkedIn: https://www.linkedin.com/in/melaniecochrane/

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