Successful Storytelling Guidance From A Proven, Experienced Professional

Public Relations Review Podcast

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Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well.
Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from.

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1. Successful Storytelling Guidance From A Proven, Experienced Professional (00:00:00)

2. [Ad] The Growth Gear (00:09:55)

3. (Cont.) Successful Storytelling Guidance From A Proven, Experienced Professional (00:10:35)