Manage episode 264300980 series 2362438
“It comes back to the science... I do think it comes down to credibility and trust.”
Deanie Elsner, CEO, Charlotte’s Web
The CBD business is exploding and Charlotte’s Web went from startup to $100 million in 3 years! Deanie Elsner, CEO, left a consumer foods company where she was named a “Top 50 Chief Marketing Officer in the World” to join Charlotte’s Web. I was eager to discuss sales and marketing for a line of products that people don’t understand very well, and that doesn’t stop them!