Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth
Manage episode 440717231 series 3521344
Shiv speaks with Kate Hawkes, VP of Marketing at How To SaaS.
Shiv and Kate talk about the challenges businesses face when they don’t have C-level marketers on their team, and how CEOs and investors can support marketers to advance to this level. Learn what being a C-level marketer entails, how this approach impacts growth strategy, how to improve communication with between marketers and the board, and about the C-Level Marketing Training Program.
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The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
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