พอดคาสท์ How To Saas ชั้นนำ (2025)

1
EP46: The churn playbook 41:13

2M ago41:13

41:13

Most SaaS founders pay attention to churn, but beneath the surface of a good or bad churn number, many important details are missed. In this episode of In Demand, Asia and Kim break down the real story behind churn. What the numbers do and don't tell you and how to dig deeper to uncover the patterns driving customer retention (or loss). From unders…

1
EP45: The onboarding and activation playbook 53:54

3M ago53:54

53:54

In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. They walk through their activation playbook, breaking down how to define activation for your product and sharing tactical strategies for improving onboarding experiences. Whether you're PLG or sales-assisted, this episode …

1
EP44: A realistic look at the Entrepreneurial Operating System (EOS) 58:11

3M ago58:11

58:11

One of the biggest pain points for first-time founders is a lack of structure within their business. One of the most popular frameworks for quickly creating structure is the Entrepreneurial Operating System (EOS), but does it really live up to the hype? In this episode of In Demand, Asia and Kim do a deep dive into EOS. They break down its key comp…

1
EP43: Making customer research a core part of your growth process 35:37

3M ago35:37

35:37

Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list. In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and…

1
EP42: My first 90 days as a fractional CMO 39:38

3M ago39:38

39:38

Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares everything she's taking away from those first three months. This episode is a behind-the-scenes look at how a marketing leader gets up to speed, creates clarity, and shapes outcomes. Asia and Kim cover everything from digging th…

1
EP41: Customer research, fast-moving marketing teams & leading vs. managing 50:31

3M ago50:31

50:31

Welcome back to In Demand! In this episode, Asia and Kim take on three topics founders don’t talk about enough: how to listen for insight during customer research, what it really looks like to run a fast-moving (but focused) marketing team, and the difference between great managers and great leaders. Whether you're hiring your first team, navigatin…

1
EP40: When your product takes you in an unexpected direction 31:42

4M ago31:42

31:42

What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out to serve. From internal conflict to organizational confusion, they explore how thi…

1
EP39: When does it make sense to bring on a Fractional CMO? 39:31

4M ago39:31

39:31

When does it make sense to bring on a Fractional CMO, and what should you expect from one? In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know. Asia also reflects on her curr…

1
EP38: Troubleshooting growth: What it really means for PLG SaaS 39:23

4M ago39:23

39:23

Growth isn’t just marketing. And if you’re stuck and growth isn’t happening, you’ll need to look beyond marketing and acquisition. In this episode of the In Demand Podcast, Asia and Kim break down what it means to troubleshoot growth. They explain how growth work goes beyond campaigns and into retention, expansion, pricing, onboarding, and more. Pl…

1
EP37: Why SaaS founders shouldn't accept growth problems as unsolvable 57:14

4M ago57:14

57:14

Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to "Who's already solved this, and how can I learn from them?" They also introduce CUES,…

1
EP36: Why is hiring for marketing so hard? 53:51

5M ago53:51

53:51

Hiring for marketing is hard, especially when you’re a technical founder. If you’ve never worked closely with marketers, how can you confidently hire one? In this episode of the In Demand Podcast, Asia and Kim break down why marketing hires are so tricky for SaaS founders. They walk through the differences between strategic leaders vs executors, ho…

1
Got a burning growth or marketing question? Now you can ask us! 2:15

5M ago2:15

2:15

Hey founders! Asia here Got a burning marketing or growth question you'd like us to unpack on the podcast? Well now you can slide into our voicemail and drop an audio message covering your exact question. Just pop on over to our voicemail app by clicking here and leave us a message or if you'd prefer to write us something, email us at podcast@deman…

1
EP35: The value of founder communities 50:34

5M ago50:34

50:34

Welcome to the new season of In Demand! For this season, Asia is joined by her new co-host Kim Talarczyk the Client Services Manager at DemandMaven! In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie Founders, highlighting the value of founder communities and the insights from conversations with fo…

1
EP34: Don't Freak Out About Quantitative Results 30:08

2y ago30:08

30:08

When you're in the early stages of building a business, you need to move quickly. But when you're testing growth channels, there is a difference between moving quickly and freaking out. In this episode of the InDemand podcast, host Asia Orangio, founder of DemandMaven, uncovers the pitfalls that teams can fall into when reacting to quantitative res…

1
EP33: Top Customer Research Mistakes 39:35

2y ago39:35

39:35

Customer research is a critical part of growth. However many teams and founders make big mistakes when they do their research. What are the mistakes you need to avoid? In this episode of the InDemand podcast, Asia Orangio, founder of DemandMaven, highlights the most common mistakes in conducting customer research and gives examples of how to avoid …

1
EP32: What if We're Bad at Product Management? 33:21

2y ago33:21

33:21

Product management isn’t easy. And the reality is some founders just aren’t that good at it. In this episode, Asia Orangio, CEO of DemandMaven, discusses the importance of effective product management in growth and why striving for 'quality of life improvements' - small tweaks to existing features - over 'value generators' - hurts growth. If you ha…

1
EP31: Globalization and the Importance of Understanding Customer Behavior with Angeley Mullins 29:45

2y ago29:45

29:45

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, chats with Angeley Mullins live from SaaStock. Angeley is a seasoned commercial and operations executive ( E-Commerce & B2B SaaS) with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, and GoDaddy. She is currently Chief Commercial Officer at Resourcify. Angeley f…

1
EP30: Qualitative vs. Quantitative 21:42

2y ago21:42

21:42

Description: As we approach the end of the year, we rely on the information we have to make decisions and plans for future growth. In order to have a full picture, it is critical to have been capturing high-quality qualitative as well as quantitative information. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down why both t…

1
EP29: Focusing vs. Niching 30:09

2y ago30:09

30:09

When it comes to building a business there is a big difference between focusing and niching. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down how you can achieve focus by niching, but why you don't have niche to achieve focus. TL;DL: 2:00 - When we talk about focusing, it is a founder really dedicating for a period of tim…

1
EP28: The Top 5 Growth Drivers 21:46

2y ago21:46

21:46

What are the best areas to focus on when you’re trying to drive growth in your company? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five growth drivers for SaaS businesses. Growing Awareness Growing Traffic Capturing More Leads Increasing Sales Increasing Business Capacity TL;DL 1:00 - What are the top 5 grow…

1
EP27: Growth During an Economic Downturn 24:04

2y ago24:04

24:04

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business. TL;DL: 1:00 - A lot of companies simply over-hired during the past couple years of growth and the layoffs now are correcting for that as opposed to a gr…

1
EP26: The SaaS Black Hole 30:24

2+ y ago30:24

30:24

Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how to think about pivoting, building your team, and bringing in outside help when you’re in this phase …

1
EP25: Top 5 Areas for Growth 22:28

2+ y ago22:28

22:28

Are you investing in marketing, but not seeing the growth you were aiming for? It might be because you’re overlooking another key growth area. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five areas to look at first when it comes to growth. You’ll learn why marketing might not be the best lever to pull in your…

1
EP24: Painkiller vs. Vitamin 20:14

2+ y ago20:14

20:14

Are you building a painkiller or a vitamin? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the two categories of products and how you can use the concept in marketing your SAAS business. You’ll learn why most successful SAAS businesses are pain killers, examples of both types of business, and how your messaging and posi…

1
EP23: The 8 Customer Yeses 24:09

2+ y ago24:09

24:09

Every long-term customer your business has went through a series of decision and said yes at each step along the way. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the 8 customer yeses and how you can create an environment that makes it easier to get a yes each step of the way. TL;DR 2:30 - There is a series of 8 yeses…

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29: How to grow through acquisitions, focus and culture with Dave Gray 1:00:29

6y ago1:00:29

1:00:29

On episode 29 of the How To SaaS podcast, Shiv interviews Dave Gray, the former CEO of Daxko and current CEO of the Biso Collective. Dave and Shiv discuss how Daxko deployed a growth by acquisitions strategy to scale its business and the importance of focus in growing companies. Dave also shares the vision for his new initiative, Biso Collective, a…

1
How to hire a rockstar product manager 5:44

6y ago5:44

5:44

On this episode of How To SaaS, we discuss how to hire a rockstar product manager and what aspiring product leaders need to become to be effective. Your Product leader needs to:1. Understand the intersection of product management encompasses UX, Tech and Business and be able to serve the needs of each2. Be market focused to help the rest of the com…

1
How to build a content strategy for your SaaS company 5:03

6y ago5:03

5:03

Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog:1) Who are you trying to help / serve? Ideally, use a real life example.2) What keeps them up at night? What problems are they facing?3) What are the negative consequences of their problems? What happens if they don't solve…

1
How to forecast sales projections more effectively 9:47

6y ago9:47

9:47

Has your company ever missed its quarterly or annual sales projections? This is one of the top reasons why C-Level executives are let go from growing companies. It often happens inside companies where forecasting is treated more like a math exercise and the underlying growth model for the business isn't strong enough. That's why on this episode of …

1
How to align sales and marketing 6:43

6y ago6:43

6:43

Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead Sales Accepted Leads can do a far better job of brin…

1
How to get more budget for content 6:03

6y ago6:03

6:03

Have you ever tried to get more funding for Content Marketing initiatives or team members, only to have your CEO / CFO / CMO tell you there's not money in the budget for that? On this episode of How To SaaS, Shiv Narayanan talks about how you can go about making sure Content Marketing gets the funding it deserves to help you drive the business forw…

1
28: How to build a platform SaaS company with Eric Thurston, CEO of Personify 1:05:44

6y ago1:05:44

1:05:44

On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, challenges, learnings and personal growth that come along with it. Eric is the CEO of the company that eventually acquired Wild Apricot.โดย Shiv Narayanan

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27: Rand Fishkin on how to avoid the biggest pitfalls of being a SaaS founder 57:21

6y ago57:21

57:21

On Episode 27, Rand Fishkin (Founder of Moz and SparkToro) and Shiv discuss how to avoid the biggest pitfalls of being a SaaS founder, Rand's journey with Moz, his book "Lost and Founder" and the 5 things he is doing differently as a second time founder.โดย Shiv Narayanan

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26: How to price your SaaS product with Patrick Campbell, CEO of ProfitWell 47:29

6y ago47:29

47:29

On Episode 26, Shiv and Patrick Campbell (CEO of ProfitWell) discuss how to price your SaaS product, including the hot button topic of pricing increases.โดย Shiv Narayanan

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25: How to build a sales machine with Stephen Silberbach, SVP of Global Sales at Clio 58:04

6y ago58:04

58:04

On Episode 25, Shiv and Stephen Silberbach (SVP of Global Sales at Clio) discuss how to build a sales machine for your SaaS company, including team structure, roles, responsibilities and KPIs.โดย Shiv Narayanan

1
24: How to build an Intent Engine with Dev Basu, CEO of Powered by Search 1:02:38

7+ y ago1:02:38

1:02:38

On Episode 42, Shiv Narayanan interviews Dev Basu, CEO of Powered by Search, on how SaaS companies can build an Intent Engine to attract, engage and convert prospects into paying users.โดย Shiv Narayanan

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23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan 30:50

7+ y ago30:50

30:50

On Episode 40, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities.The conversation with Elle is especially relevant for transactional SaaS companies who use a freemium and/or free trial model and do not have access to large sales teams to talk to all prospects 1-on-1.…

1
22: How To Expand Internationally with Bryce Youngren, Managing Partner at Polaris Partners 39:50

7+ y ago39:50

39:50

On Episode 39 of the How To SaaS podcast, Shiv interviews Bryce Youngren, Managing Partner at Polaris Partners, and they discuss how SaaS companies can expand internationally. Bryce shares 5 ways SaaS companies can go about doing this and uses real life examples from his portfolio companies:1) Channel Partners2) Telesales3) Freemium4) Local Presenc…

1
21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify) 30:30

7+ y ago30:30

30:30

On Episode 38 of the How To SaaS podcast, Shiv Narayanan gives a behind the scenes look of the Wild Apricot acquisition.โดย Shiv Narayanan

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20: How to build a product-led go-to-market strategy with Paul Teshima, CEO of Nudge.ai 30:06

7+ y ago30:06

30:06

In Episode 37 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.โดย Shiv Narayanan

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19: The 5 critical factors of private equity investing in SaaS companies with Zane Tarence 53:57

8y ago53:57

53:57

On Episode 36 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 critical factors private equity investors analyze when investing in SaaS companies.โดย Shiv Narayanan

1
18: How To Find Product-Market Fit for Your SaaS Company With Will Dinkel, CEO Of Nova.ai 38:08

8y ago38:08

38:08

On Episode 35 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your SaaS company, Will's journey through YCombinator and all the struggles involved in the early stages of a startup.โดย Shiv Narayanan

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17: Nicholas Kusmich on how to leverage Facebook ads for SaaS companies 47:24

8+ y ago47:24

47:24

On Episode 34 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich -- the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more. Shiv and Nicholas discuss all the ways in which SaaS compani…

1
16: Neil Patel On Why Content Marketing Is Not For Every SaaS Company 22:38

8+ y ago22:38

22:38

On Episode 33 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil's take on whether or not all SaaS companies should be doing content marketing, especially in…

1
15: How To Generate 8K Leads per Month with 8 Simple Rules Of A/B Testing ft. Lars Lofgren 55:53

8+ y ago55:53

55:53

On episode 32 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull fro…

1
14: How To Use Your Brand To Say "No" To Good Opportunities With Laura Roeder, CEO Of Meet Edgar 40:24

8+ y ago40:24

40:24

On Episode 31 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say "No" to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.โดย Shiv Narayanan

1
13: How to manipulate the media and build a PR machine like Donald Trump with Tucker Max 42:44

8+ y ago42:44

42:44

On Episode 30 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.โดย Shiv Narayanan

1
12: How To Deploy And Measure Radio Ads For Your SaaS Company 1:02:02

8+ y ago1:02:02

1:02:02

On Episode 29 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.โดย Shiv Narayanan

1
11: How To Acquire A SaaS Company And Build Synergies With Your Existing Business 40:13

9y ago40:13

40:13

Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of SimplyColorLab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.โดย Shiv Narayanan

1
10: How to plan, deploy and measure an Account Based Everything strategy with Jon Miller 32:40

9+ y ago32:40

32:40

Episode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.โดย Shiv Narayanan

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