Stop Lazy Buying: Scale With Real Strategy

PPC with YRV Dynamics

Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth. takeaways

• Always check on your clients' sales regularly.
• Low fee structures can lead to lazy buying.
• Experimentation is essential for scaling marketing efforts.
• Retainers should reflect the actual work involved.
• Lazy buying can rip clients off.
• Understanding the value of services is crucial.
• Effective communication with clients is key.
• Pricing should account for the workload.
• Scaling requires a minimum threshold of investment.
• Agencies must prioritize results over low-cost services.

titles

• Maximizing Client Sales: Strategies for Success
• The Art of Retainer Structures in Marketing

Sound Bites

• "How are your client sales doing?"
• "We do not buy, we experiment to scale."
• "How are you gonna scale that?"

Chapters 00:00 Client Sales and Daily Check-ins 02:28 Fee Structures and Lazy Buying 05:39 The Importance of Experimentation 09:03 Scaling and Retainer Models keywords: client sales, retainer structures, marketing experimentation, lazy buying, scaling strategies, agency pricing, value in services, client relationships, advertising costs, business growth