We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…
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เนื้อหาจัดทำโดย CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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"How Exactly Do I Set Up Add to Carts"
Manage episode 472447787 series 3546984
เนื้อหาจัดทำโดย CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape. takeaways
…
continue reading
- The question about ATC is more insightful than it seems.
- Shopify is recommended for its ease of use and integration.
- Building a website from scratch can be counterproductive.
- CAPI (API) facilitates communication between platforms.
- Connecting Shopify to Google services is straightforward.
- Organic traffic is crucial before relying on paid ads.
- New businesses should focus on building awareness first.
- Don't rush into paid advertising without a proven model.
- Investing in organic growth can yield better long-term results.
- Patience is key in digital marketing success.
- "How does ATC work?"
- "Purchases are not magic."
109 ตอน
แบ่งปันManage episode 472447787 series 3546984
เนื้อหาจัดทำโดย CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape. takeaways
…
continue reading
- The question about ATC is more insightful than it seems.
- Shopify is recommended for its ease of use and integration.
- Building a website from scratch can be counterproductive.
- CAPI (API) facilitates communication between platforms.
- Connecting Shopify to Google services is straightforward.
- Organic traffic is crucial before relying on paid ads.
- New businesses should focus on building awareness first.
- Don't rush into paid advertising without a proven model.
- Investing in organic growth can yield better long-term results.
- Patience is key in digital marketing success.
- "How does ATC work?"
- "Purchases are not magic."
109 ตอน
ทุกตอน
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Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policies and the importance of adapting supply chains in response to changing economic conditions. takeaways Tariffs are currently a hot topic in economic discussions. The U.S. operates at a significant trade deficit with several countries. Some businesses are thriving due to increased tariffs on imports. Manufacturers in the U.S. are seeing a resurgence as tariffs make imports more expensive. Businesses relying on Chinese imports are facing severe challenges. It's crucial for businesses to promote their 'Made in the USA' products. Supply chain management is critical in a tariff-heavy environment. Future trade policies will likely continue to evolve and impact businesses. Companies should prepare for potential shifts in manufacturing locations. Understanding tariffs is essential for small business owners and e-commerce operators. titles The Tariff Tug-of-War: Business Impacts Navigating Tariffs: Opportunities and Challenges Sound Bites "This is gonna be a big thing." "It's affecting me and my clients." "Give me a call, I'd love you for life." Chapters 00:00 Understanding Tariffs and Free Trade 04:11 Impact of Tariffs on Businesses 09:11 Navigating Supply Chain Challenges 11:01 The Future of Trade and Economic Policies keywords: tariffs, trade, business impact, supply chain, economic policies, import-export, manufacturing, USA, China, e-commerce summaryIn this conversation,…
Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift away from standard shopping feeds. takeaways DemandGen is crucial for building traffic and frequency. First visits rarely lead to purchases without prior awareness. Lookalike audiences can enhance targeting effectiveness. Paid Gmail ads offer a unique advertising opportunity. Understanding ad performance is essential for effective marketing. PMAX serves as a powerful remarketing engine. Trusting algorithms can improve conversion rates. Standard shopping feeds may become obsolete. The ability to cherry-pick placements is a game changer. Engagement with the audience is key for success. titles Unlocking the Power of DemandGen Maximizing Traffic with DemandGen Strategies Sound Bites "PMAX is a remarketing engine." "Feel free to give me a call." "I love you for life." Chapters 00:00 Introduction to DemandGen and Its Importance 02:48 Exploring DemandGen Features and Capabilities 06:05 The Future of PMAX and DemandGen Integration keywords: DemandGen, PPC, advertising, conversions, PMAX, marketing strategies, Google Ads, traffic generation, lookalike audiences, email marketing…
Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the significance of emotional intelligence and the need to build bridges rather than burn them in the face of adversity. takeaways Disappointment is a universal truth in relationships. Prepare yourself for disappointment to mitigate its impact. Channel negative emotions into creative outlets like content creation. Finding balance through nature and loved ones can be therapeutic. It's essential to identify what levels you after a disappointment. Understanding that anger often masks deeper feelings of hurt is crucial. Building bridges is more therapeutic than burning them in relationships. Contracts serve as protective measures in business dealings. Emotional healing is as important as physical healing. Maintaining connections with friends can provide support during tough times. titles Navigating Disappointment in Life and Business Transforming Anger into Creative Energy Sound Bites "You're gonna be disappointed." "Get ready for this." "I was so fucking mad." "Your contract is your Bible." Chapters 00:00 The Reality of Disappointment 05:51 Channeling Anger into Creativity 11:56 Finding Balance and Healing 18:10 Building Bridges, Not Burning Them keywords: disappointment, business, relationships, anger, creativity, healing, personal growth, emotional intelligence, coping strategies, friendship summary…
Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies. YouTube leads in connected TV usage, surpassing traditional networks. Subscription numbers are less relevant than actual views. Content consumption patterns are shifting towards user-generated content. Businesses should leverage YouTube for visibility and engagement. YouTube's algorithm favors video completion rates over subscriptions. The importance of having a presence on multiple platforms, including YouTube and Instagram. User-generated content is becoming increasingly valuable in media. Traditional media companies need to adapt to the digital landscape. YouTube serves as a powerful search engine for businesses. Content quality is crucial for audience retention and engagement. Sound Bites "Subs are bullshit. It's all about views now." "UGC is in, that's where it is." Chapters 00:00 The Rise of YouTube in TV Usage 05:54 The Shift in Content Consumption 12:09 The Future of User-Generated Content keywords: YouTube, TV usage, media consumption, streaming, user-generated content, digital marketing, social media strategy, content creation, audience engagement, video marketing…
Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube. takeaways YouTube Shorts has reconfigured the view threshold for videos. Views are now counted as soon as a video starts playing. The changes are a response to TikTok's regulatory challenges. Creating engaging content is crucial for gaining views. Shorts can be a powerful tool for organic lead generation. Investing in content creation can lead to YouTube investing in you. Regularly posting shorts can enhance visibility. Understanding your audience is key to content creation. Algorithm manipulation can significantly increase views. Diversifying content types can attract a broader audience. Sound Bites "You get the view right away." "You should be doing shorts, like period." "YouTube will invest in you, right?" Chapters 00:00 YouTube Shorts: A Game Changer for Organic Lead Generation 05:48 The Impact of TikTok's Regulatory Challenges 12:03 Maximizing Views with YouTube Shorts 14:59 Creating Engaging Content for Shorts Keywords: YouTube Shorts, organic lead generation, TikTok ban, viewer engagement, content creation, social media strategy, digital marketing, video marketing, audience growth, online presence…
Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively. takeaways Organic marketing is more sustainable than paid advertising. Building a strong online presence through content is key. Contracts are more valuable than leads in business. Understanding client needs is crucial for success. Expertise in the industry is essential for effective marketing. Many lead generation services do not deliver quality leads. A well-structured website is important for attracting clients. Effective communication is vital in business relationships. Investing in organic strategies can yield long-term benefits. The digital marketing landscape requires constant learning and adaptation. Sound Bites "Organic is a great salesman." "The industry needs experts." Chapters 00:00 Introduction to Lead Generation Challenges 03:13 The Power of Organic Marketing 05:56 Understanding Client Needs and Expectations 08:48 The Importance of Contracts Over Leads 11:52 Expertise in the Industry keywords: lead generation, organic marketing, client expectations, contracts, expertise, digital marketing, SEO, business strategy, content creation, marketing funnels…
Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of job listings, suggesting that many are misleading and that personal connections are often more effective for securing employment. takeaways The job market is challenging, especially for those over 40. Owning a small business can provide more opportunities than traditional jobs. Many job listings are misleading and may not lead to actual employment. Networking is crucial for finding job opportunities. Leadership involves elevating those around you, not just personal success. Job seekers should not rely solely on online listings for employment. Creating an LLC can provide flexibility and options in uncertain job markets. The economy is currently unfavorable for job seekers. It's important to have a backup plan in case of job loss. Personal connections often yield better job prospects than online applications. Sound Bites "Stay where you are for a while." "It's a shitty economy right now." Chapters 00:00 The Job Landscape Today 05:09 The Reality of Job Listings 12:41. Navigating Employment with an LLC keywords: jobs, small business, job listings, employment, LLC, networking, leadership, agency life, job market, career advice…
Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing career, the value of agency experience, and offers practical advice for aspiring marketing professionals. takeaways In-house marketing roles are increasingly valuable. Protecting corporate strategies is crucial for companies. Agencies are losing clout due to digital marketing changes. Training is a key strength of agencies. In-house teams often have fewer layers than agencies. Agency experience can be beneficial for in-house roles. Understanding both agency and in-house dynamics is important. Surviving in an agency shows resilience and adaptability. Career progression in marketing often involves starting at an agency. Networking and competitions can enhance marketing skills. keywords:marketing career, in-house marketing, agency model, career advice, marketing director, corporate strategies, digital marketing, media buying, training in marketing, marketing dynamics titles Navigating Your Marketing Career Path Sound Bites "The agency model makes sense." "Good luck to you, my friend." Chapters 00:00 Navigating Career Choices in Marketing 02:51 The Rise of In-House Marketing 05:58 Agency vs. In-House: Understanding the Dynamics 09:11 Building a Successful Marketing Career 12:06 Final Thoughts and Advice…
Yousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of negotiating salaries. Yousaf encourages listeners to consider side hustles as a viable option for financial stability and emphasizes the need for content-driven business strategies in today's economy. takeaways The economy is not as strong as portrayed by media. Job seekers face intense competition in the current market. Corporate practices often exploit job seekers' vulnerabilities. Freelancing platforms are contributing to wage depression. Negotiating salaries is increasingly challenging for new graduates. Building a reputation takes time and effort in business. Content marketing is more effective than traditional advertising. Many job postings may not be genuine or worthwhile. Side hustles can provide additional income and security. Investing in business growth is essential for success. titles Navigating the Economic Landscape Job Market Realities: A Deep Dive Sound Bites "We're 40% behind almost in movie revenue." "The best lead generation is content." "It's really sad to see low-paying jobs." "It's an employer's market right now." keywords: economy, job market, freelancing, corporate practices, salary negotiation, side hustle, employment trends, wage depression, business strategies, economic challenges Chapters 00:00 The Current Economic Landscape 02:53 Job Market Challenges and Trends 05:58 The Impact of Corporate Practices on Employment 08:49 Freelancing Platforms and Wage Depression 12:09 Negotiating Salaries in a Tough Market 14:58 Building a Sustainable Business in Adversity 17:49 Exploring Side Hustles as a Solution…
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PPC with YRV Dynamics
Yousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take action and start their own businesses or side hustles, highlighting the fulfillment that comes from working hard for oneself. takeaways Busy is good; it signifies growth and opportunity. To succeed in business, one must be an expert in their field. Hard work and dedication are essential for business success. Outworking your competition can set you apart. Adversity often breeds opportunity for growth. Building something from scratch brings immense pride. The world needs great businesses, not just average ones. Starting a side hustle can change your perspective on work. You must be willing to learn and adapt in business. True fulfillment comes from working hard for yourself. Sound Bites "Busy is good." "Are you an expert?" "Start a side hustle." Chapters 00:00 The Joy of Hard Work 03:46 Becoming an Expert in Your Field 07:58 The Importance of Outworking Your Competition 12:01 Turning Adversity into Opportunity 15:50 The Pride of Building Something New…
Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through reviews, SEO, and free shipping. takeaways Targeting is crucial for effective shopping campaigns. PMAX shopping feeds are more efficient than standard shopping. Audience segments can enhance ad performance. SEO plays a vital role in product visibility. Including customer reviews can significantly boost conversions. Free shipping is an essential factor for customer satisfaction. Campaign priority helps manage multiple products effectively. Using presence in targeting ensures reaching the right audience. Regularly auditing product descriptions can improve search rankings. Transparency in shipping policies builds customer trust. titles Mastering Shopping Campaigns: Strategies for Success Unlocking the Power of PMAX Shopping Feeds Sound Bites "It's really intuitive" "This one never gets used" "Feel free to check into that" Chapters 00:00 Introduction to Shopping Campaigns 02:59 Setting Up Standard Shopping Campaigns 05:53 Exploring PMAX Shopping Campaigns 08:57 Boosting Conversions: Strategies and Tips…
Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert oversight. The discussion also touches on the future of ad buying and the necessity of human operators in the process. takeaways AI will dominate ad buying, but expertise is crucial. 80% of digital media buys may be AI-directed by 2030. Most ad campaigns fail due to lack of expertise. High school students can set up Google Ads with minimal training. PMAX campaigns are outperforming traditional ad methods. Conversions are more valuable than mere clicks. Effective campaigns require understanding of conversion funnels. AI can assist but cannot replace human oversight. Max clicks strategy leads to poor quality leads. There will always be a need for human operators in ad buying. titles AI's Impact on Advertising The Necessity of Expertise in Digital Marketing Sound Bites "AI is not the sole answer." "You shouldn't be doing max clicks, man." "I think it was a very interesting article." keywords: AI, ad buying, digital marketing, PMAX campaigns, expertise, Google Ads, marketing strategies, conversion rates, media buying, advertising Chapters 00:00 The Rise of AI in Ad Buying 02:37 The Role of Expertise in Campaign Success 05:22 Understanding AI Limitations and Marketing Strategies 08:14 The Future of Ad Management and Human Oversight…
Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape. takeaways The question about ATC is more insightful than it seems. Shopify is recommended for its ease of use and integration. Building a website from scratch can be counterproductive. CAPI (API) facilitates communication between platforms. Connecting Shopify to Google services is straightforward. Organic traffic is crucial before relying on paid ads. New businesses should focus on building awareness first. Don't rush into paid advertising without a proven model. Investing in organic growth can yield better long-term results. Patience is key in digital marketing success. Sound Bites "How does ATC work?" "Purchases are not magic." Chapters 00:00 Understanding ATC and E-commerce Platforms 02:56 The Importance of Shopify for E-commerce Success 05:49 Building Organic Traffic Before Paid Ads…
Yousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversation also highlights the ethical responsibilities of freelancers in the digital marketing space and the need for vigilance in managing client accounts. takeaways Always ensure that your business manager connections are secure. Data theft can occur through improper pixel connections. Freelancers must uphold ethical standards in their work. Confronting unethical practices is essential in business. Understanding the technical aspects of digital marketing is crucial. Never take advantage of clients, regardless of payment. Proper training and certification can help prevent issues. Communication with clients about their accounts is vital. Data integrity is key in digital marketing campaigns. Always verify connections before launching campaigns. Sound Bites "What an adventure" Chapters 00:00 Confronting the Data Thief 02:45 Understanding Business Manager Connections 06:09 Lessons Learned and Best Practices…
Yousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign management, ethical practices in digital advertising, and the need for businesses to keep their data within their own accounts. He concludes with lessons learned and best practices for managing digital marketing campaigns effectively. takeaways The best kind of client is one who returns. Many marketing philosophies are outdated and ineffective. Never delete advertising campaigns; they provide valuable data. Unethical practices in advertising can severely impact results. Proper campaign management is crucial for success. Siphoning data from other accounts is unethical and harmful. Each business line should have its own pixel for tracking. Question the setup of your advertising accounts regularly. Learning from past campaigns is essential for improvement. Maintaining data integrity within accounts is vital. Sound Bites "This is my first week." "It's total thievery." keywords digital marketing, advertising, unethical practices, campaign management, retargeting, meta ads, google ads, marketing strategies, business ethics, advertising mistakes Chapters 00:00 The Painful Experience of a Marketing Mishap 02:49 Unethical Practices in Digital Advertising 06:05 The Importance of Proper Campaign Management 08:56 Lessons Learned and Best Practices…
Yousaf Yunes discusses the importance of community and collaboration in business, reflecting on his experiences with influencers and the evolution of services in the industry. He emphasizes the need for a supportive learning environment and critiques the high barriers to entry in certain business networks. Yousaf also shares his thoughts on the impact of AI on business practices and the importance of genuine connections in the entrepreneurial journey. takeaways We often look up to influencers who may not know us. Expanding service offerings can enhance business value. Community-driven solutions can foster growth. High costs can create barriers to entry in networks. Learning on the job can hinder industry expertise. Building a supportive community is essential for growth. AI is changing the landscape of business services. Affordable access to resources can empower more entrepreneurs. Collaboration can lead to innovative solutions. Maintaining genuine connections is crucial in business. Sound Bites "I want to know you guys." "AI is even doing some buys lately." "I was really annoyed." Chapters 00:00 Connecting with Influencers 03:13 The Evolution of Services in Business 05:55 The Value of Community and Collaboration 08:45 Barriers to Entry in Business Networks 11:54 Building a Supportive Learning Environment keywords: influencers, business evolution, community, collaboration, learning environment, Google ads, mastermind, AI, networking, entrepreneurship…
Yousaf Yunes, discusses the current state of layoffs and job stability, reflecting on the changing landscape of employment, particularly in government and education sectors. He shares his personal experience of being laid off and how it led him to start his own business. Yousaf emphasizes the importance of being prepared for unexpected job loss, advocating for side hustles and continuous skills development to remain competitive in the job market. takeaways Layoffs are a growing concern in today's economy. Job stability, especially in government and education, is declining. Starting a business can be a positive outcome of being laid off. It's crucial to have a side hustle or backup plan. Networking and keeping your resume updated is essential. Do not rely solely on unemployment benefits. Continuous skills development is necessary to stay competitive. Being prepared for job loss can ease the transition. Having an LLC ready can expedite recovery after layoffs. Embrace entrepreneurship as a viable career path. Sound Bites "Always have your network going." "Do not depend on unemployment." Chapters 00:00 The Reality of Layoffs 03:10 The Shift in Job Stability 06:02 Embracing Entrepreneurship 08:53 Preparing for Uncertainty 10:46 Skills for the Future keywords: layoffs, job stability, entrepreneurship, career advice, economic uncertainty, side hustle, skills development, job market, networking, personal finance…
Yousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing pages and improve conversion rates, ultimately aiming for a more effective advertising strategy. takeaways Creative is crucial for ad performance. Conversion rates are influenced by landing page quality. Audience targeting is only one part of the equation. Max clicks traffic is often low quality. A/B testing landing pages is essential for optimization. Focus on conversions, not just clicks. Quality traffic leads to better conversion rates. Dynamic keyword insertion can enhance ad performance. Engaged sessions on landing pages are important. Iterating landing pages can improve overall ad effectiveness. keywords: Google Ads, Meta, advertising, conversion rates, creative, landing pages, traffic optimization, A/B testing, audience targeting, digital marketing Sound Bites "Creative is what makes Meta go." "Max clicks is garbage. It's filth." Chapters 00:00 The Unspoken Hero of Google Ads 03:04 The Importance of Creative in Advertising 05:56 Conversion Rates: The Key to Success 08:54 Optimizing for Quality Traffic 12:14 A/B Testing for Landing Pages…
Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in the industry. takeaways The journey to becoming an expert in digital marketing is long and requires self-reflection. Identifying your superpower in marketing is crucial for success. Getting an agency gig is a great way to start in digital marketing. AI simplifies some aspects of advertising but doesn't replace the need for expertise. Understanding the technical aspects of ads is essential for effective marketing. A-B testing and optimization are key to successful campaigns. Running ads on autopilot is a misconception; active management is necessary. Certifications like Google Ads and Meta Blueprint can enhance your credibility. Investing in mentorship can accelerate your learning process. Experts charge expert rates, reflecting their level of knowledge and experience. titles Mastering Digital Marketing: Your Path to Success Unlocking Your Marketing Superpower keywords digital marketing, business, SEO, paid ads, email marketing, AI in advertising, Google Ads, Meta Blueprint, certification, marketing expertise Sound Bites "Get an agency gig." "You have to do that." "Get Google Ads certified." Chapters 00:00 Introduction to Digital Marketing Journey 02:59 Understanding Your Superpower in Marketing 05:51 The Role of AI in Advertising 09:05 Certification and Learning Paths for Success 12:08 The Importance of Commitment and Expertise…
Yousaf Yunes, CEO and Founder of YRV Dynamics, reflects on the journey of his agency, YRV Dynamics, over the past three years, sharing insights and lessons learned from each year. He discusses the challenges faced in the first year, the growth experienced in the second year, and the importance of organic marketing and building relationships. Yousaf emphasizes the need for side hustles and the significance of scaling a business for future success. takeaways Today marks three years since I started my agency. Each year brought different challenges and lessons. The first year was filled with uncertainty and fear. Having a side hustle is crucial for financial security. Organic marketing is essential for business growth. Building relationships can lead to new opportunities. Scaling a business requires delegation and teamwork. It's important to work hard for your own success. Digital real estate offers endless opportunities. Don't hesitate to reach out for guidance and support. Sound Bites "The first year was so scary." "Always have a side hustle." "Digital real estate is endless." "It's OK to be scared." Chapters 00:00 Celebrating Three Years of Growth 02:46 Lessons from Year One: The Scary Start 06:03 Year Two: Planting Seeds for Success 08:55 The Importance of Organic Growth 11:46 Navigating Challenges and Building Relationships 15:02 Scaling the Business: Strategies for Growth 17:53 Looking Ahead: Future Aspirations…
Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the critical role of Google Analytics in digital marketing, emphasizing its importance for understanding traffic sources and conversion metrics. He shares insights on how to effectively analyze data to improve ad performance and audience targeting, highlighting the need for a comprehensive view of marketing strategies. Yousaf also addresses common pitfalls and cyclical trends in consumer behavior, advocating for a proactive approach to data analysis. takeaways Many entry-level marketers overlook Google Analytics. Experienced marketers prioritize Google Analytics for insights. Traffic fluctuations can indicate deeper issues. High cost per clicks may signal mid-funnel problems. Understanding referral traffic is crucial for conversions. Brand awareness impacts bottom funnel conversions. Google Analytics offers powerful debugging tools. Analyzing traffic trends helps in strategic planning. Seasonal trends can affect roofing demand. A comprehensive view of data is essential for success. Sound Bites "Sometimes it is cyclical." keywords: Google Analytics, traffic analysis, conversion metrics, digital marketing, ad performance, audience targeting, SEO, referral traffic, data analysis, marketing strategies Chapters 00:00. Understanding Google Analytics in Marketing 03:12 The Importance of Traffic Sources 05:59 Analyzing Conversion Metrics and Trends…
Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the evolving landscape of media, particularly the rise of podcasts as a platform for political discourse. He highlights Gavin Newsom's foray into podcasting as a strategic move in his political career, while contrasting it with the traditional legacy media. The discussion delves into the importance of authenticity and personal storytelling in podcasting, especially for politicians, and the challenges they face in connecting with audiences in a genuine way. takeaways Gavin Newsom's podcast is a strategic political move. Podcasts are bridging the gap between politicians and the public. Legacy media often overlooks the influence of podcasters. Authenticity is crucial for success in podcasting. Listeners prefer raw, unfiltered content over polished narratives. The podcasting landscape is changing how politicians communicate. Personal stories resonate more with audiences than scripted messages. Podcasts can serve as a platform for political rehabilitation. Engagement with listeners is key for podcasters. Building a community around content fosters loyalty. Sound Bites "Gavin Newsom is starting a podcast." "Podcasts are a powerful medium." "People want raw and real content." Chapters 00:00 The Rise of Political Podcasts 02:55 Legacy Media vs. New Media 05:47 The Personal Touch in Podcasting 09:07 Challenges for Politicians in Podcasting 11:57 The Importance of Authenticity in Content keywords podcasts, Gavin Newsom, political media, legacy media, new media, authenticity, Joe Rogan, podcasting challenges, political communication, media evolution…
Yousaf Yunes CEO and Founder of YRV Dynamics discusses the challenges and pitfalls of lead generation tactics used by agencies. He emphasizes the importance of organic lead generation over aggressive sales tactics and highlights the need for genuine engagement with potential clients. Yousaf shares examples of ineffective outreach strategies and warns against scrupulous practices that can harm businesses. He advocates for a results-driven approach to lead generation and encourages listeners to focus on building their digital presence organically. takeaways The best lead generation is organic, not paid. Many lead generation tactics are aggressive and intrusive. Scrupulous practices can lead to legal issues. Lead form opens do not equate to actual leads. Genuine engagement is crucial for successful outreach. Results-driven strategies are more effective than vague promises. Pay for closes, not leads, to ensure ROI. Building a digital presence is essential for agencies. Avoid aggressive sales tactics that can damage reputation. Be cautious of agencies that prioritize cash over value. titles Navigating the Lead Generation Landscape The Shift from Paid to Organic Leads Sound Bites "This is borderline scam." "Don't do that. That's illegal." "You got to earn a living." "Pay for closes, not leads." "This is just sad." keywords: lead generation, organic marketing, outreach strategies, sales tactics, digital marketing, agency consulting, PPC, content creation, social media, business growth Chapters 00:00 Introduction to Lead Generation Tactics 02:58 The Importance of Organic Lead Generation 05:50 Scrupulous Lead Generation Practices 08:54 Analyzing Ineffective Outreach Strategies 11:47 The Value of Genuine Engagement 15:05 Results-Driven Lead Generation 17:53 The Dangers of Aggressive Sales Tactics 21:12 Conclusion and Call to Action…
YRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significance of mid and top funnel marketing in driving conversions. takeaways Impression share is crucial for local ads. Quality score impacts ad visibility and bidding. Brand terms provide an automatic edge in ads. Smart bidding can enhance keyword targeting. Traffic can be affected by competitors using SEMrush. Mid and top funnel marketing are essential for lead generation. Impression share is finite, requiring strategic planning. Ad relevancy is key to improving quality score. Effective keyword targeting can reduce competition. Frequency in marketing helps keep brands top of mind. Sound Bites "Middle funnel is so important." keywords: impression share, local ads, ad relevancy, quality score, keyword targeting, SEMrush, smart bidding, lead generation, marketing strategy, funnel marketing Chapters 00:00 Understanding Impression Share in Local Ads 03:06 The Role of Ad Relevancy and Quality Score 06:12 Strategies for Effective Keyword Targeting 08:50 The Importance of Mid and Top Funnel Marketing…
Yousaf Yunes discusses the intricacies of Google Ads and the lead generation process. He breaks down the stages from the initial click to the final booking of a lead, emphasizing the importance of understanding each phase and the role of the client in the conversion process. Yousaf highlights the necessity of using a CRM to manage leads effectively and the importance of optimizing landing pages to improve conversion rates. He also stresses the need for digital marketers to adapt to the evolving landscape of online advertising by investing in the right tools and strategies. takeaways The click is the first official hand raising. You have control over landing page optimizations. MQL, SQL, and BQL are crucial stages in lead generation. A CRM helps convert MQLs into SQLs effectively. Investing in tools is essential for modern marketing. Understanding the mathematical process is key to success. You are only responsible for a fraction of the lead process. Multiple landing pages can significantly improve conversion rates. Client relationships are vital for successful lead generation. Adapting to changes in the advertising landscape is necessary. keywords: Google Ads, lead generation, CRM, MQL, SQL, BQL, landing pages, conversion rates, digital marketing, advertising strategies titles Mastering Google Ads: A Step-by-Step Guide The Lead Generation Journey: From Click to Conversion Sound Bites "You have no control over that." "That's your job." "You need to fight for a CRM." "You can lease these out." Chapters 00:00 Understanding the Google Ads Process 13:09 The Importance of CRM in Lead Generation 20:25 Optimizing Ads and Client Relationships…
Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). Yousaf also highlights the significance of optimizing conversion rates and understanding impression share in digital marketing strategies. takeaways Leads are often misunderstood and oversimplified. Old lead lists are ineffective and spammed. Warming up leads is crucial for conversion success. Scaling limitations exist with search ads alone. Conversion rates depend on effective landing pages. Understanding the customer journey is essential. Lead qualification stages are vital for tracking success. Impression share is not the full picture of visibility. Adjusting processes is necessary for achieving bookings. Success in lead generation requires a strategic approach. keywords: lead generation, Google Ads, marketing qualified leads, sales qualified leads, conversion optimization, impression share, digital marketing, small business, advertising strategies, customer journey Sound Bites "Leads are not like buying eggs." "Soft leads are a dime a dozen." "You need to back up the math." Chapters 00:00 Understanding Lead Generation Basics 02:48 The Importance of Warming Up Leads 05:53 Navigating the Lead Qualification Process 08:54 Optimizing for Conversions and Bookings 11:54 Impression Share and Its Implications…
Yousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself in business dealings with friends. takeaways Mixing friends and business can be risky but rewarding. Trust is crucial when working with friends and family. Establish clear boundaries to protect personal relationships. Always have a signed contract, even with friends. Be prepared for the possibility of betrayal from friends. Friendship can complicate business transactions. Communication is key in maintaining professional relationships. Learn from past experiences to avoid future mistakes. Value your time and work, even with friends. Friend prices should still be established and respected. titles Navigating the Fine Line Between Friends and Business The Hidden Dangers of Mixing Friendship with Business Sound Bites "You should never mix family and business." "You have to be on your guard with friends." "Get a signed contract in place first." keywords: friends, business, relationships, trust, boundaries, contracts, entrepreneurship, networking, risks, lessons learned Chapters 00:00 The Complexities of Friendship in Business 04:20 Trust and Betrayal: Personal Stories 13:54 Navigating Professional Relationships with Friends 23:04 Establishing Boundaries and Contracts…
DemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage product feeds, optimize frequency, and even target specific YouTube channels to maximize reach. If you're not using DemandGen, you're missing out on a game-changing tool! 👉 Tune in to discover why DemandGen is an unspoken hero in paid media. #GoogleAds #PPC #DemandGen #Marketing #YouTubeAds #Retargeting #YousafYunes…
In this conversation, Yousaf Yunes discusses the nuances of providing free work and the importance of valuing one's expertise. He shares personal experiences with clients, highlighting the challenges of client relationships, expectations, and the consequences of not securing professional services. The discussion emphasizes the need for clear communication and the importance of understanding the value of services offered in the marketing industry. takeaways Free work should be casual and not overly detailed. Never underestimate the value of your expertise. Clients often struggle to implement advice given to them. It's important to secure professional services to avoid amateur mistakes. Providing free advice can lead to clients taking your ideas without compensation. A good deal is beneficial for both parties involved. Clear communication is key in client relationships. Be cautious of clients who seek free advice without commitment. Organic marketing efforts can lead to valuable client relationships. Always ensure that clients understand the importance of professional guidance. titles The Hidden Costs of Free Work Valuing Your Expertise in Client Relationships Sound Bites "You have to sign on with us." "A good deal benefits both sides." "You have to put in the time." keywords free work, client relationships, marketing strategies, audits, business advice, expertise, value of services, client expectations, marketing failures, professional services Chapters 00:00 Understanding Free Work and Its Value 05:44 Navigating Client Relationships and Expectations 10:04 The Importance of Professional Expertise in Business 13:54 Building Connections Through Organic Networking…
Yousaf Yunes discusses the challenges and ethics of lead generation from an agency perspective. He emphasizes the importance of selling quality leads that convert into sales, rather than relying on scraped B2B data. Yousaf advocates for a sustainable business model focused on client retention and niche marketing, highlighting the need for entrepreneurs to take their lead generation efforts seriously and to test their offers before selling them. The conversation concludes with a call to action for listeners to engage with the topic and ask questions. takeaways Lead generation is crucial for business success. Selling leads without proof of conversion is unethical. Client retention is more profitable than constant acquisition. Testing leads before selling them is essential. Niche focus can enhance lead generation effectiveness. Quality leads can significantly boost client lifetime value. Automation and technology should not replace genuine relationships. Building a reputation takes time and effort. Entrepreneurs must be realistic about their capabilities. Understanding your market is key to successful lead generation. titles Navigating the Lead Generation Landscape Ethics and Sustainability in Lead Generation Sound Bites "Do you sell contracts?" "You're basically scamming people." "A good lead is well-defined." Chapters 00:00 Introduction to Lead Generation Challenges 02:53 The Ethics of Selling Scraped Data 05:43 Building a Sustainable Lead Generation Business 08:32 The Importance of Niche Focus in Lead Generation 11:34 Final Thoughts on Lead Generation and Client Retention…
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