Manage episode 283248919 series 2319930
Amazon is an ever more important part of the toy & games business with growing market share in many major markets, and with new markets rolling out around the world. Selling via and to Amazon though is not the same as selling to a traditional toy retailer. Amazon is as much a platform as it is a retailer, in short, it needs a bespoke approach to be successful versus many thousands of other products. In this episode, we interview Asha Bhalsod of Etopia Consultancy about her work consulting with toy & game companies to help them manage their Amazon business efficiently and to grow revenues. This is a fascinating peak under the hood of Amazon, as well as an insightful introduction to the topic from a genuine expert.