Ep 55, The Growing Importance Of Toy Collectors

Playing At Business - toy & game business podcast with Steve Reece

Once seen as a slightly strange thing to do, today toy collecting is very much a thing. Major companies like Hasbro and Mattel have extensive programs and platforms to nurture, grow and monetise fans and collectors of their brands and products. In this episode, we talk about all things toy collectors, and why they are of increasing financial importance to the global toy business.