The Art of Ethical Branding: Insights from Studio Flora ft. Sophie Shand

Plant Based On Fire

🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿

🌱🌸 Today, Bryan interviews Sophie Shand, the founder of Studio Flora, a graphic design agency dedicated to serving vegan and mission-driven brands.

✍🏻🎨Sophie shares her journey from working in traditional design agencies, where she often had to promote products that clashed with her vegan values, to starting her own studio that aligns her professional work with her ethical beliefs. She discusses the challenges of running a business, the importance of a strong brand strategy, and how her vegan lifestyle influences her design philosophy.

💡🐾This episode is a must-listen for anyone interested in ethical branding, entrepreneurship, and the intersection of creativity and activism.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:31 Starting Studio Flora: Aligning Values with Work

06:09 The Importance of Ethical Alignment in Design

13:49 Building a Strong Foundation with Brand Strategy

16:35 The Debate: Prominently Displaying the Vegan Label

19:04 Promoting a Design Business through Networking and Social Media

21:13 Continuous Learning and Staying Knowledgeable in Design

23:07 Future Plans: Working with Vegan Beer and Rebranding a Lobby Group

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🔗 Useful Links:

Website: www.studioflora.design

Linkedin: www.linkedin.com/in/sophieshand

instagram: www.instagram.com/design_studio_flora

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