27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report.

This new report promises to shed light on:

• The power of partner-led growth strategies,
• Showcasing real-world success stories,
• Lots of interesting partnerships insights from sales and marketing leaders,
• And tips to drive business growth through partnerships.

To get a better understanding of the implications of the insights they've uncovered, we delve into the specifics behind the results from the report.
Link to the report: https://www.hubspot.com/hubfs/The%20State%20of%20Partner%20Led%20Growth%20Report%202023..pdf

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

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To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders (00:00:00)

2. Introduction (00:00:30)

3. Key players involved in report (00:02:48)

4. Kelly's standout insights: Marketing & sales leaders without a specialization in partnerships are optimistic about the future of partnerships. (00:03:44)

5. Asher's key takeaway: Partnership people trying to access budget and the "North Star" (00:06:03)

6. Commonalities between revenue leaders who are and aren't focused on partnerships (00:07:40)

7. Of the revenue leaders who were not primarily focused on partnerships (pg.9), why do you think these organizations are not focused on partnerships? (00:09:14)

8. Tell us about profiles of the companies from this quote on pg12, "Marketing and sales leaders also believe partner leads are more valuable than average leads, partner-attached deals are more likely to close, and..." (00:11:15)

9. When asked what percentage of new leads come from partners, are these answers from organizations that heavily focus on partnerships, moderately, not much at all or is it just a mix of everyone? (Chart on pg16) (00:14:04)

10. Co-marketing: Why do marketing leaders say co-marketing performs the same or worse? (pg 18) (00:18:11)

11. Brand misalignment in co-marketing can be a jarring experience (pg 19) (00:22:40)

12. Partner sales results: The majority of sales leaders surveyed who are using partner data report it to be slightly more accurate than third party data (pg 25). Why do you think this is so? (00:24:46)

13. What's the difference behind the sales leaders who reported partner-attached deals were less likely to close vs. the ones who reported they were not less likely to close? (pg 26) (00:29:29)

14. Asher: What do you think this report indicates for the future of partnership leaders? (00:32:16)

15. Kelly, what is the one key takeaway from this report, that you think most embodies the sentiment marketing and sales leaders have towards the role of partnerships in organizations (00:32:45)