15 - The State of Partner Ops & Programs Report: Results & Key Takeaways

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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The first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Ops, partner programs, and ecosystem strategy – all from an impressive roster of partnership leaders.
We’ve invited two key contributors, Kelly Sarabyn (Platform Ecosystem Advocate @ HubSpot) and Asher Mathew (Founder @ Partnership Leaders), to discuss their findings and key takeaways.

On today’s episode, you’ll hear discussion around:

• Insights from vendors leading the world's most successful partner ecosystems
• What’s to come for partner professionals in the evolving ecosystems space
• What the authors have discovered since publishing this report

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 15 - The State of Partner Ops & Programs Report: Results & Key Takeaways (00:00:00)

2. Introduction (00:00:31)

3. Guest Intros (00:00:59)

4. How did you come up with the idea of putting this report together? How was the idea born? (00:02:15)

5. So, what did you hope to accomplish with the report? (00:03:43)

6. So how did you pick and choose the key players that you would be involving and adding to the report? (00:07:08)

7. What is the definition of the term Partner Ops? (00:09:36)

8. Kelly's favorite standout insights (00:11:46)

9. How do you define partner programs & key areas the findings focus around (00:14:43)

10. Importance of the definition of partner program: a singular meaning (00:16:54)

11. Recommendations for organizations that are either looking to establish or expand a partner tech stack (00:21:06)

12. What is partner-driven revenue? and key insights from the report on this topic (00:24:04)

13. Importance of measuring and benchmarking these KPIs as it relates to overall partner operations (00:29:12)

14. Are there things vendors can do better to help facilitate collaboration between sourced and assisted within the ecosystem? (00:32:55)

15. Recurring theme in the report: is it the partnership leader’s job to make it part of the company storyline? (00:35:34)

16. Kelly Sarabyn's one takeaway for a partnership leader (00:40:06)

17. Asher Mathew's one takeaway for a partnership leader (00:40:23)

18. Conclusion (00:40:46)