Building a Vision Without Boundaries with Jason Beukema

On Top of The Covers

Wanna know how to build a vision that no one can see or understand? In this episode, Matt Gottesman @mattgottesman sits down with Jason Beukema (Founder & CEO of Whet Travel – Groove Cruise and others) and they go all-in on, immersing yourself in the knowledge and education of an industry to create a new business paradigm, what it takes to build a music cruise (travel + music), starting with a vision and a goal in mind for 5 years and working from there, introducing the concept of celebration marketing, taking care of customers and providing unforgettable experiences in their lives, building foundations that support the communities that support their business, providing financial assistance to those communities, having the right team around you to build your vision, dealing with obstacles and keeping to a no boundaries mindset and much more…

1:35 Introducing Jason!

4:15 If the world ended today, which three albums would you choose to save?

5:25 Name an influential person, living or nonliving, who you would like to interact with.

6:55 In your opinion, what is the best music-related film?

8:00 What is an important book, podcast, or platform that has helped you navigate your creativity?

9:25 How did you build your business?

16:35 How did you build your team and find the right people for it?

20:05 Do members of the community often get involved with the brand?

21:35 What is “celebration marketing”?

26:00 What are some of the obstacles that you have faced?

31:05 Finding solutions and becoming problem solvers.

33:55 Tell us about the Whet Foundation.

36:25 Why do you build a close relationship with charity?

38:55 Do you think there is enough transparency with brands?

40:40 What are your plans for Groove Cruise 2022?

45:55 Finding the best people to travel with.

49:20 What do you have coming up?

50:55 What are some of the precautions the cruise line plans to take regarding the pandemic?

FEATURED GUEST: Jason Beukema

Instagram: https://instagram.com/traveljason

Instagram: https://instagram.com/whettravel

Instagram: https://instagram.com/groovecruise

Website: https://whettravel.com

OUR HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

FOLLOW US:

YouTube | https://bit.ly/OrloveUTC

Facebook | https://bit.ly/2T9Q1ur

Instagram | https://bit.ly/2Z5nN7N

Website | https://bit.ly/2zA5yNc Website | https://bit.ly/2zA5yNc