How DIY Can Help You Figure Out Your Niche with Ari Herstand

On Top of The Covers

Wanna know how to DIY your way to success? In this episode, Matt Gottesman @mattgottesman sits down with Ari Herstand (Entrepreneur & Founder of Ari’s Take Academy & Author) and they go all-in on learning by doing, not waiting for others to build your dream, changing direction with school in order to focus on the music and music business, seeing firsthand how music industry curriculum isn’t up to date in college, launching his music career, relocating to LA to expand his brand and reach, learning the business from the inside out, starting a blog called Ari’s Take, helping other musicians and artists along the way, adapting and using new technologies to build on your niche, discovering niches that work best for you and provide you great sources of income, creating Ari’s Take Academy and much more…

01:30 Meet Ari: entrepreneur, musician and

05:30 If you could only save 3 albums to listen to for the rest of your life, what would they be?

05:45 If you could sit down for a night with anyone in history, who would it be?

08:00 In your opinion, what is the most influential music film of all time?

08:45 What is one book or podcast that has been most influential on your creativity?

12:00 Going beyond your Bio, what has your journey looked like to get you where you are now?

17:00 Setting the stage for the beginning of Ari’s music career.

18:40 What inspired you to start a blog?

23:00 How both Matt & Ari have had to learn new platforms and put themselves out there proactively!

27:30 Being in the trenches, putting in the work, and setting SMART goals!

30:30 Is there a one size fits all model of how to grow your audience as a musician?

34:00 The difference between wanting to create VS feeling like you HAVE to create in a certain way or platform.

36:15 What does success look like to you?

43:00 At what point did you start your Academy?

45:00 Solving problems Universities are missing since they aren’t in the industry.

50:00 Changing the future of music education.

53:40 What really matters when it comes to booking yourself at a club?

55:00 What do you have coming up that you’re excited about releasing?

58:40 Helping new artists start off on the right foot and giving seasoned musicians pivot.

FEATURED GUEST: Ari Herstand

Instagram: https://instagram.com/ariherstand

Website: https://aristake.com

OUR HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

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