Mark Schaefer: The Customer is Changing. How Can We Build a Community Through Marketing?

On the Brink with Andi Simon

"Belonging to the Brand" sets forth Mark Schaefer's thinking about Innovative Marketing and Community Building.

Let me introduce you to Mark Schaefer, who needs no introduction. With a career spanning decades, Mark has been a trailblazer, a thought leader, and a guide through the ever-shifting terrain of marketing and branding. From the dawn of social media to the rise of influencer marketing, Mark has not only witnessed these seismic shifts but has also been at the forefront, deciphering trends, and charting courses for success.

But what sets Mark apart isn't just his keen insight into what's happening now—it's his uncanny ability to anticipate what's coming next. While others may struggle to keep pace with the rapid evolution of our industry, Mark has a knack for spotting emerging trends and technologies before they hit the mainstream. In this podcast, we will tap into that foresight, exploring what's happening today and what lies on the horizon.

Megatrends Shaping the Future of Marketing

A core theme we'll explore is bringing people together and building new communities and shared experiences. In an increasingly fragmented and polarized world, Mark understands the power of connection and is passionate about helping brands forge deeper, more meaningful relationships with their audiences.

But this podcast isn't just about theory and speculation—it's about practical insights and actionable advice that you can apply to your own marketing efforts. So, whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to learn from the best, I invite you to join us on this journey through the ever-changing marketing and branding landscape. Together, we'll be navigating tomorrow—and shaping the future of our industry along the way.

The Most Human Company Wins

As we wrapped up our conversation, it became clear that despite the technological advancements, the core of marketing remains unchanged: the most human company wins. In a world where AI is becoming ubiquitous, maintaining a human-centric approach is what will set successful brands apart.

To learn more about Innovative Marketing, we recommend these:

Podcast: Are you Ready for the Marketing Rebellion by Mark Schaefer

Podcast: Are You Ready for the Next Data-Driven-Digital Marketing Strategy? by Patrick Van Gorder

Podcast: Fran Biderman-Gross—Feeling Frustrated With Business? Maybe It Is Time For A New Marketing Strategy?