Double the Value, Double the Price

Next Level Loan Officers

In this week's podcast, Shane Kidwell, Kyle Draper, Sean Zalmanoff, and Landon Hale tackle a big question: how can you double your services’ price and still keep your clients happy? You'll hear real-life stories, clever strategies, and personal insights that will make you stop and think, "How can I apply this to my own work?" This episode is packed with ideas on adding value in ways you might not have considered.
00:45 – Doubling the Price of Your Product
03:14 – Providing Additional Services
04:35 – Process, Experience, and Value
06:32 – Enhanced Access and Support
07:29 – Leveraging Your Sphere for Client Benefit
10:19 – Increasing Brand Presence
14:39 – Understanding the Client Experience
16:37 – Being Mindful of Personal Presentation
16:37 – You are Your Brand
21:19 – Authenticity and Brand Perception
24:41 – Momentum and Drawing People In
Takeaways:

Don't just sell a product; offer an entire experience that greatly benefits your customers. This means looking for ways to add value that justifies the higher price. For example, you could offer exclusive educational resources or financial tools that help clients save money over time.

Regularly take a step back to evaluate how you can better your offerings, processes, and branding. This continuous self-improvement can lead to more referrals and higher client satisfaction.

A strong online presence that reflects your brand's quality and values can attract higher-paying clients. Ensure your branding is consistent across all platforms to create a cohesive and professional image.

Quotes:

" The product I'm selling isn't just the mortgage, it is that life cycle client experience.”
" I thought of three words when you said it, I thought process, experience, and value. “

" If you ain't tracking your numbers, you can't call yourself even a loan officer. “

" You are your brand... How you show up is a direct reflection on what people expect they'll get from your brand. “

" New people come out of the woodworks when I'm broadcasting my journey, not when I get to my final destination. “
" Momentum is felt most along the journey, not at the finish...as you're perfecting yourself, your brand, your product every day, you become a black hole, and black holes grow. “
Show Links:

Community Platform: www.BecomeNL.com

Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/