David Clinch: The Cost-Benefit Analysis of Building vs. Buying AI Tools

Newsroom Robots

David Clinch, the Vice President of Partnership at Mather Economics and Managing Director at Media Growth Partners, joins Nikita Roy to discuss the critical choice between building or buying AI tools in newsrooms. With his extensive experience advising major publishers, David sheds light on how AI is reshaping newsroom strategies and the critical trade-offs news organizations face in the era of AI adoption.

David has worked as an international journalist at ITN and CNN, and then as a media executive at both Storyful and Mather Economics.Throughout his three decade career at the intersection of the news and technology industries David has created an unrivaled network and a skill set built on direct experience of innovative journalism and successful business strategies in the digital age. From his time as an early evangelist for the adoption of digital technology and social media at CNN, David has become an expert in both the opportunities and risks involved in connecting journalism to technology.

Helping to build a successful digital news organization at Storyful also helped him understand what is involved in developing a business strategy that can build sustainable growth and diversified revenue streams. This passion for journalism and the appropriate application of digital technology and resources is at the core of David's current work at MGP, helping news organizations not only survive, but thrive, in a way that has a real impact in society.

🎧 Tune in for valuable insights into the decision-making processes for publishers grappling with the "build vs. buy" dilemma for AI tools.

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