Better Brands Lead to Higher Sales

Name Image Likeness

This week we discuss how athletes can build brands that stand out! We also discuss strategies that athletes can implement to help individuals succeed in the NIL world. We interview Hannah One and she describes her work with Nillie Athletes. Hannah lists a few of her favorite athlete brands, including those created by Lyndon Rash from Grambling State University Football, Nick Cardelli from American International College Golf, and Brianna Oats from Tusculum College Soccer. She also discusses how athletes, Like Brianna Oats and Owen Meister consistently promote their brands on social media.

We discuss the success of the DePaul and College of Charleston basketball teams.

In our News and Facts segment, we discuss the formation of the One Texas Fund, the establishment of The 15 Club, Olivia Dunne’s NIL journey, the Media Innovators Conference from the Sports Business Journal, and recent updates to the Rhode Island Interscholastic League’s Amateurism rules.

Our NIL Mathlete segment covers Hansel Enmanuel’s NIL potential in comparison to NBA income projections.

We hear from Nillie Athletes Logun Clark, Nick Cardelli, and Chance Deuce Williams. We also discuss our favorite recent nillies including Sataoa Laumea’s deal with C.R. England, England Logistics and the One Initiative. We also discuss Epic Games Inc.’s deal with Ohio State and Michigan athletes.

This episode is sponsored by Silent Disco Savannah.

To learn more about our Nillie platform, visit nillie.io or email [e-mail]. To learn more about our Framework platform, visit victreefi.com.

Quotes

• “Many athletic programs have defaulted to using INFLCR and Opendorse.” (5:35-5:45 | Wheeler)
• “Some of the nation’s top basketball players decided to return for another year of college ball because of this new NIL world. The riches they make through NIL are possibly keeping them from jumping ship to the NBA.” (19:28-19:35 | Wheeler)

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Name Image Likeness is produced and edited by Palm Tree Pod Co.