#77 - How to take a cookbook shoot from start to finish with Diana Muresan - part 1

My Food Lens

Ever dreamt of shooting a cookbook?

How would you feel seeing your work in print?

How would you feel if you opened a cookbook and found your photos on large pages staring right back at you?

I don’t think I’ve ever met a photographer who didn’t want to see their work in print, who wasn’t excited by the thought of photographing a cookbook and creating memories not only special for the author of the cookbook but also for themselves.

That feeling is pretty priceless, I’ll say.

And while that feeling might be surreal, the overwhelm of taking on a cookbook project is real.

There are so many questions about cookbook photography projects that fill our minds that most of the time, the intimidation of the process itself stops us from signing up for a cookbook project, in spite of wanting it so badly.

In this week’s episode, Diana Muresan, commercial & editorial food photographer, stylist, blogger and educator based in Canada, who has worked with cookbook authors, national and international food brands and marketing & PR agencies, shares the A-Z process of a cookbook shoot.

In our conversation we cover everything from -

Landing a cookbook project

Questions to ask before quoting for the project

Pricing for the project

The styling & photography skills needed

The team setup required

…and basically the entire shebang of taking a cookbook shoot project from start to finish.

I don’t know if you feel so but I think that cookbook shoots are a bit of a mystery because they aren’t talked about much or discussed as frequently as commercial food photography projects.

Even if there is a mention, there aren't enough details to be able to get a good grip on the entire process. A holistic picture of what this sort of a project entails is somewhat missing in our industry conversations.

This episode gives complete insight on what a cookbook project looks like at every single stage.

If you’ve ever wanted to photograph a cookbook or wondered what it is to take on such a project, this episode is for you.

Read more at https://myfoodlens.com

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Show notes available https://myfoodlens.com/77-how-to-take-a-cookbook-shoot-from-start-to-finish/

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