#65 - How to become a commercial food photographer with Mica McCook

My Food Lens

Do you have a full-time job and wonder what it’ll take to switch to food photography?

Do you have a new photography business & wonder what would be the next best steps to propel your business forward?

Or perhaps

You're already in the field but struggling to attract more clients and projects?

Stepping into commercial food photography can be quite intimidating esp. when we don’t have prior business experience or a huge network in the F&B industry.

It can be very overwhelming because photography is only one part of it. Pitching, marketing, contracts, finances and network building are some of the other parts. Obviously it is a lot to take in and wrap our head around.
Today we’ve Mica McCook, food photographer based in Austin, who switched many corporate & creative careers in the pursuit to find her calling & finally found herself in commercial food photography. She tells us what it takes to prepare for the real world and how to build a profitable career out of food photography.

We dive into the basics of setting yourself up as a professional food photographer. We spill the beans on how to pick the right gear and talk about some game-changing tips to give your business a boost.

Getting into the commercial world of photography can be daunting. It's like navigating through uncharted territory. Starting something new can feel like navigating a maze blindfolded. But guess what? We don't have to do it alone.

We don't always have to reinvent the wheel. We can learn from the experiences of others and fast forward our journey. We can avoid making the same mistakes and follow the tried and tested winning strategies of those who’ve already walked that path.

Today’s episode is a very real look into what it takes to turn food photography into a viable and profitable career. It gives an insight into the highs, lows and everything in between.
If you've ever wondered whether food photography could be more than a hobby or side gig OR if you're itching to know how to grow your food photography biz, you won't want to miss this episode.

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Show notes available at https://myfoodlens.com/65-how-to-become-a-commercial-food-photographer/

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The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/
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