Hybrids the market choice over battery electric vehicles in the first quarter

Motor Torque with David Berthon

In the three months to March 31 petrol electric hybrid vehicles (or HEV’s) and
battery electric vehicles (BEV’s) continue to gain sales traction however HEVs
remain the more popular choice representing nearly 12 percent of the market. On
the other hand, sales of pure electric BEV’s in the quarter reached just 8.7
percent share. Plug in hybrid vehicles or PHEV’s are clearly not in favour and
only gained 1.17 percent of the market. In the last 12 months we’ve seen a
number of new battery electric BEV’s reach our market putting pressure on prices
and most are now offering substantial discounts and bonuses to gain sales
traction. Just where the total electrified market will reach is still anyone’s guess,
but it’s clear hybrids are seen as the best compromise for now.

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