130 - [Interview] Radical Transparency In Negotiation with Todd Caponi

Modern Sales - B2B Selling Podcast

Would you show your cards to the dealer during a game of blackjack? That's what Todd Caponi thinks you should do in your next sale, including your negotiation process. In this episode, you'll learn why it's best to expose your flaws openly, how it'll help you build trust, and how to use radical transparency throughout the sale.

Connect with Todd:

• Todd Caponi's LinkedIn
• Transparency Sales Website

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/todd-caponi

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